Additional Topics Covered:
Critiques: Google Ads advice, Banner Value Proposition, POD advice
Critique 1
0:00:00 – Critique number 1 is for Shelly Vandermeulen, https://sjccoutureshop.com/. Sun Protection Apparel
Matt offers some advice on Google Ads, how Shelly should set up her keywords to get better results.
Homepage: The team discuss the value proposition within the banner, how it could be improved by adding more clarity.
Collection Page: Matt and Aleks advises Shelly to add badges on the collection images so the customer clearly knows what quality of SPF protection each piece provides. How to use the collection page to better filter your products (what it’s used for).
Product Page: Because this store is for Sun Protection apparel, the team discuss how Shelly can incorporate this into product titles, descriptions etc. Shipping can be a friction point for customers, so if you offer fast shipping then you need to express that on the product page. Changing the dropdowns to color swatches.
Critique 2
0:35:25 – Critique number 2 is for Kelle Lambers, https://zenofsleep.com/. Bedding/Sleeping Aid Products.
Homepage: Matt covers the Visual Hierarchy of the homepage. The action you want your visitors to take next, should be more prominent than anything else. Adding clarity to collection options. Also covers improving the main Value Proposition of the homepage.
Product Page: Increasing the size of the Value Prop icons on the product page for clarity. Also, ensuring you are using actual value props. The importance of not lying to your customers.
Critique 3
1:06:40 – Critique number 3 is for Lois Wyant, https://beinggrandparents.shop/. Apparel for Grandparents.
Homepage: Reworking the homepage banner, to display what Lois is trying to sell. Currently it is not clear what Lois does or sells. The purpose of a homepage is to provide trust and clear navigation. Your featured collection should feature collections, not products, then the customer can filter through products via the collection page.
Designs: Matt has lots of experience in POD and offers his advice on colors and designs.
Noteworthy Topics:
0:01:00 – Google Ads advice
0:03:15 – Banner Value Proposition
1:16:50 – POD advice