How’s it going everybody happy, happy Friday. Some people coming in. All right, you got a couple of new people in here. We have Eric. He was on a copy call yesterday. So Lada, this is your first Paul I’m here today. I think she’s been an EDI member for a while. Haven’t seen her yet. Awesome. Very cool.

Very cool. Excited to meet some of you guys and hopefully help you out. Awesome. Awesome. Well, I think it’s increased submitted questions, so I’ll probably start there and then we’ll kind of just go kind of freeform from that point. So I know, I think so on that you, you asked the question, I see it in here. So let’s start there.

It says I’ve been running Facebook ads for my kitchen tool, product Turvey for about three years now, and then decently successful with them over the last few months. Every single thing has tanked none of my fiercely successful uplights and purchase audiences and creatives are working. I just left them all generates new ideas, and I’m trying, I’m going to bring up the link and then I will,

I will well you to jump in and, and maybe you can share your screen and we can, we can take a look at some stuff, some ideas, so we should be good to go now. Hey Andrew. Hey, how are you? I’m doing great. I was having some technical difficulties actually got thrown off just as you are asking. Okay.

No worries. Yeah. I have your website up. However, if you want to share your screen and maybe we can look at the ad account, maybe we can look at kind of what the last couple months have been, and maybe we can come up with some ideas. Yeah. So it’s just to give you a little bit of background. So it’s a kitchen to a product.

As Christina said, I’ve been in the group for a while and I’ve been implementing over the last couple years, all the different optimization strategies and all that stuff. And then, you know, running ads and Victoria helped me a bunch over time and been running ads since probably like the end of 2017. And my strategy has always been kind of more like,

like a small burn sort of strategy. Don’t just throw a ton of ad budget, or I just don’t throw a ton of budget at the ads a lot, most of the time, actually, that I’ve tried that, but it hasn’t really worked very well and I just wind up losing money. And so, so I’ve, I’ve always, even when,

you know, the kind of rule of thumb was not running like $10 ad sets. I just don’t run $10 ad sets and they work. And then I duplicate and I put like 20%, every 24 to 48 hours on if it’s working and all that stuff, obviously it’s not like a very scalable strategy. It really hasn’t been, you know, each specific ad,

but it’s worked for me. And so, so I’ve been doing it. I have, you know, run ads probably as big as a hundred bucks a day, 150 bucks a day for certain ads. That’s because they’ve been running for a while and I kind of know that at a smaller scale, I’ve been profitable and still I, so I do this.

So then I’ve been consistent with my Facebook advertising within the last three years plus, but then over the last couple of months, since the change has started and I guess slightly before then things have just really tanked. Like I haven’t right now I’ve I restarted an ad and this is why like maybe looking at the last couple ones may or may not really get a good idea of what’s going on,

just because, you know, I haven’t run ads in like three weeks. And then all of a sudden I just turned everything off. This is the first time I’ve actually turned everything off. Cause I usually have running ads or some smaller ads running. And I just think has been, it’s just been kind of bleeding money. And so I just turned up and then last week I was listening to your,

to the Facebook. Pretty cool. And I was listening to your strategy on the dynamic ad creative. And so I actually ran or like put together a couple of ads ad sense with dynamic creative in. And, but, you know, looking at your screen had like a $2,000 budget a day there on the ad sets. Yeah. Yeah. That was,

that was a little bit more of unique situation. I’m sure there’s elements there, but I, I didn’t use their kind of, obviously they didn’t use a kind of budget. I only did like $75 per ad set, but I’m thinking maybe like too many variables in there, like too many creatives or too many different kinds of ad copy and headlines and stuff.

Cause it just, I got like, you know, one, two sales and that’s that’s About it. Yeah. Yeah. And, and right now, like as I, you know, say like it’s, it’s just a really difficult time with Facebook in general and it’s like impossible to even compare results to what we expect now to even four months ago,

without completely rewriting your playbook and treating it. Like basically we’re all starting from scratch and if it’s not working and these are the, this is the results. If, if it’s not like, oh, I need to shut it all off and stop because it’s doing what it did last year. It’s more just like, okay, well we need to keep getting better as if we were launching it for our first time.

And these were our initial results. We wouldn’t just give up on it. So I feel like that’s where we’re all struggling is like past success. We feel like we don’t, we’re doing, but now we have to do it completely differently. So have you, do you know if you’ve turned on the Facebook conversion API? I think he did. So I went through that domain verification with Victoria and then I,

I did do some, some changes in the ads. I can’t remember what it was. Yes. I think it’s turned on. I mean, I think you can check it. Yeah. Let’s let’s if you want, we can double check that right now. If you want to share screen, we can, I can double check it because that’s going to be one of the most important things it’s not even worth.

It’s honestly not ignored really running ads right now if we don’t have conversion API on just because the, the biggest struggle right now with Facebook is, is lack of data. So the more data we can get the better and it’s setting ourselves up, but the best, the best foot forward. So, Yep. So give me a second. I, to share my,

share my screen, I think, and let me know if you can see it. Yep. Okay. So a lot of stuff opens ongoing going problem with way too many times. Okay. So, so as I, as I mentioned briefly, I did the dynamic creative. Why don’t I turn it off? And then I, basically, what I did was I looked at a couple of the ads that had,

you know, mix and match that had gotten sales. And then I relaunched them yesterday, you know, to start running this morning just in their own ad sets each. And I gave a like 50 bucks an ad set. And number one, like might, you can see my CPMs are just disgusting and that’s been sort of the norm, you know,

over the last two months for me, like, it’s been like, if it’s anywhere below 50 bucks, I feel like I’m killing you. And because it’s, you know, Yeah. It definitely shouldn’t, it shouldn’t, it shouldn’t be that high. We can, we can dig into that next, but first I just want to double check to make sure if you can go to the events manager.

Yep. If you scroll down, you should see events manager, right. It was up, it was up on that first set of listing right there. Cool. And if we scroll down a little bit, keep going. Okay. So we’ve got view con and going on server, we got Deckard going on server and just keep going down to purchase.

Let’s just double-check purchase. Okay, cool. And if you can click purchase right there and it’s just see. Cool, cool. So we’d go, where’s Nate by working at least. So that’s a great grace. Great first step. So now we can go back to ads manager and just now let me know that we’re, we at least have that part figured out.

So if we, if we go and look at basically, and this is only, it’s only been running, how long has this dynamic creative winning outset? Yeah. So, so the, the CBMS, my balance out to be $50 after it, you know, gets a little bit more, more spend my thought process behind some of this could be that some of the best performing lookalikes that you’ve had used in the past now that they’ve rolled out iOS,

the iOS 14 update, even if those audiences were built, you know, a while ago, if people are opting out of tracking, they’re being removed from those lists. So it’s almost like it’s reducing the over time, the size of those audiences is being reduced. So when’s the last time you kind of have rebuilt your lookalike audiences? Have you done that in the last couple of months?

Well, the one, like my best performing lookalike audience is like a plan video segments of my Shopify customers. So like, I’m just having this, you know, this automatic sync, the Facebook to have an audience. So like, it just, I have a segment that’s set up. That’s like Shopify customers all the time. So basically everyone that came to the store purchase something and then I have a,

and then it just automatically syncs to Facebook segment or Facebook audience. And so that is what my best performing to date lookalike audience has been. So I guess it’s dynamically, I’m dating. Yeah. Let’s just double check and make sure it still is because we’ve, I’ve had clients where that has stopped and they didn’t let them know. I don’t know if it’s on the client side,

on the Facebook side. Yeah, yeah, exactly. Yeah. I like it stopped because of all this. So that could be potentially be an issue. It may be worth like doing segmenting it to where you export it and then re upload it. And maybe you do that, you know, once a month. Right. Just because you’ll have all the buyers from the previous month and it’ll be updating it and maybe worth to do it manually just because they know with things like Clavio and Ontraport,

sometimes those well will stop sinking and, and Facebook doesn’t really let us know. So if you could double check that, that expiring audiences too. I want double check to see if we’re using any of those, just because this is a new thing that’s happening too. So this looks like it’s based off the purchase pixel data, the pixel data. Yeah.

So those, those pretty much, well, if we’re currently using, we won’t be able to use them going forward or we’ll have to just make new ones, but it looks like these were kind of all lots of audience. Yeah. So basically what I did was framing my lookalikes that I’ve held. I had gone through the gun to the habit of like creating a one to 10% audiences like individually,

then I had them. And obviously I’m not using them at the moment because they haven’t really run robust ads that’s now. Okay. Yeah. Yeah. We can get rid of that. Let’s just look at all audiences. And if you can change this status, would that drop down as status? Sorry. The tutorial look at the one that says type.

Okay. Okay. Yep. And we will put out customers and let’s just see kind of what data sets we have currently. So starting in segment, shop five VIP customers. That’s the one that syncs with Clavio. There’s more than one. Yeah. So I, that’s not the one that I’m, there’s one that’s where is it? Let’s see shit.

So next one, this is the one. Yep. Michelle, that’s the kind of the one that I use, you know, base, you know, my, like my base successful audience. And then this key customers is like a subset, the higher value that I created. Cool. My test rebuilding these lookalikes just to double-check just cause sometimes whenever I’m having trouble,

that’s something that can help is just rebuilding look like audiences or maybe testing, expanding them a little bit. 8,000 people is a pretty good size audience. So we may be able to, you know, make that a, you know, test the 3% lookalike audience. It may work better because we might get a lower CPMs because we’re being a little bit less strict with our data.

The audience size is a little bit bigger. The other thing I might do is test also, you know, testing some lookalikes based off of those, those 180 at the cards, 180 and 88 purchases, just the biggest data sets we can get. I just love testing all split testing them. And even if we test them in the past, it,

it could be with the new updates of iOS. Those audiences might actually be bigger and more qualified than the Shopify one from Clavio, just because Facebook has to match every single one of those profiles with an email address. So if someone buys on an email address on your Shopify, that that email address they don’t use for the Facebook profile for whatever reason, or if they bought it out of tracking Facebook,

won’t be able to match those. So, you know, I never trust this audience size just because it always seems too good, be true. So I would always just test also using the pixel to build audiences and needs. And that’d be kind of the direction I would go as far as, but here’s A question on that fondant on the pixel data show.

If some people are opting out of tracking, then they would be automatically removed from the pixel data. Is that right? So really the only ones you’re getting based on pixel data would be whoever’s still being tracked or, or do you know how that, that impacts that audience, Right? Yeah. Yeah, exactly. It’s a hundred percent right. However,

that data, and we’ll still be able to get there with your first name, even if they’ve opted out of tracking, because if they’ve opted out of tracking, then what it is is, is the browser pixel. Can’t send that data back to Facebook, but Shopify is sending it back to Facebook. So when you turned on conversion API, we can almost guarantee you that almost all of those people now are getting into the audiences,

but people previously in those audiences might have been removed. So like a six month period where maybe, you know, six months ago, five months ago, you know, we were doing, you know, getting lots of data, getting lots of transactions, even at Decartes, even at Decartes 180 days, if that audience is, you know, a few thousand people,

10,000 people or whatever it might be, it might be a stronger data set than some of these other ones that have worked in the past, just because it’s going to be more data. It might be slightly less qualified data, but it’s still more data for Facebook to go on to. Cause what’s happening is just data loss is hap is causing everything’s performance to suffer.

So whatever’s the biggest data sets we can get. That’s like the balance of most qualified to largest size data for lookalikes is going to be trying to replace. So maybe worth just having some of these new audiences and even if it hasn’t worked in the past compared to what it was, it could be worth testing them again, just to see kind of what’s the best thing we could do going forward.

And this is all just in regards to, to look like audiences that all being said, I’m seeing good at data from interest based stuff as well. I’m not exclusively looking at using lookalike audiences. It is a tool only tool. So I think you should get many testings, some different interests, detailed targeting and testing that as well. So that requires a little bit of research of what you know is in the interest’s library,

but usually we can come up with some ideas. And if you go to your audience insights, you can actually look at your Facebook page and see kind of who these people are. You can also do in your analytics, but you may be able to discover things that they have in common. Like a lot of these people like these certain brands, a lot of these people are in this specific age group while these people are male or female and they all have a lot of these things in common.

And then we can combine some of those top interest groups together. Maybe it’s, you know, KitchenAid or maybe it’s tasty, or maybe it’s this one cooking brand, or maybe it’s stay at home moms or whatever, whatever it might be, then we can dive into detailed targeting and start coming up with ideas. And sometimes if there’s a, sometimes if there’s like a few interests that we really like,

and they’re all really big, we can use the feature to narrow. So for example, like, let’s say we’re selling, like we had a store and we were selling Nike running shoes. Right. And you know, if we just use the interest group running shoes, maybe there’s hundreds of millions of people in that list, but maybe we can put in like running shoes,

but then we also narrow that audience and they must also like the brand Nike. And maybe that brings us down to like, you know, 20 million people from a hundred million people, which is still a great size audience, but we know for a fact they’re interested in running shoes and their brand Nike, and we can even add another itself, sets bad if we even want to make it more targeted.

And that way we’re giving Facebook kind of a, a starting point. And then it goes into, it goes into it using the pixel to try to find assaults from there. Okay. So a couple of follow up questions from what I remember them off, as you just gave me a lot of really good, a lot of really good info. So as far as first in terms of rebuilding the lookalikes,

you were saying, if I were to, you know, obviously I already have the audiences created and then I’ve discovered recently that Facebook won’t let you create another lookalike audience. That’s the same. If it already exists. Like for example, if I want to do a 1% lookalike audience on my Shopify customers, since it already exists, I would essentially need to like delete it and then re you know,

redo it. Obviously you don’t want to delete the data that’s already there. So are you, you’re saying basically trying to download or download the lesson, do you like a manual rebuilt? Okay. That’s That? And when you do do that, if you go to, if you had click free audience for me that pay blue button and do custom audience and customer list,

or going to a customer list, and then next, this is just one quick thing. So where it says, download file template. If you click that, basically it downloads an Excel file to your computer speed. And it’s basically the template that based upon the data. So what I do is I don’t just like download from Clavio and then upload that file to Facebook.

What I do is I copy and paste each column from Clavio into the correct category that Facebook gives you in this template. And it just gives Facebook the data organization that they want. And these identifiers, email, phone number, first name, last name city. The more you can give it the better, so it can do a better job matching. And we may get a stronger,

a new audience to test, and it may be a stronger data set. It’s always just worth, worth split testing. Got it. And so when you were saying, let me see one second. I lost my train of thought, oh my gosh, that was right there. You mentioned, you mentioned running a food percent locally because it gives you for example,

cause it would give you like a bigger, bigger audience or your matching criteria wouldn’t be as strict. So you’re talking because typically the way that I’ve created my audiences before is I was doing like 1%, one to 2%, two to 3% next. So each segment was the two around 2 million people you’re saying create like one to 3%. So it’d be kind of like 6 million people.

Is that what you’re saying? Yeah, Exactly. Yep. Yep. And, and we find performance varies vastly from different percent. Sometimes a 3% lookalike will perform better than a one, 1%. And what you do is when you create the look like when it says, you know, how many segments do you want and you, you would probably normally see like four and then you would move the bracket,

see one to two and then two to three, just say one and just move it to three. And then that will create the one, two and threes altogether and all of those different combinations or perform wildly differently. I really don’t segment 1% to 2%, one to two to three, three to four. What I usually do with a 1%, a 2%,

a 3%, a 5% and a 10%. That’s all combined that whole combined sent me between those numbers. Right? Exactly. Yep. Yep. So, so it will be just a 1%, a 2% and 3% of five and the 10, and those will be different, completely different. I, and, and don’t get me wrong. The larger,

the percent, probably The, You know, lesser qualified people will be in there, but finding the sweet spot is, you know, I’ve seen 5% look, work really well. I’ve seen 3% work really well and, and 10% it’s it’s really hit or miss. So I really probably say for the scale you’re running, I would just focus on one,

1%, 2% and 3%. And that’s those. And you can do that for, you know, 108 purchases, 182 cards, your Clavio list based off the one you currently have uploaded and uploaded one, you know, and sometimes you can even combine those, like sometimes an ad set. I might add the 1% of ads, McCarthy and the 1% of buyers,

just so that it has a bigger audience size and bigger audience size. We should be able to lower the CPM a little bit and it still should all be qualified people and the pixel. So I’m going to do its best job to get it in front of the right people. But sometimes if we’re just like hammering the same audience over and over again, you almost get penalized for it.

So it’s always good to just try to find ways of expansion. And it’s giving Facebook a little bit more wiggle room because out of that 1%, which is 2 million people, we don’t actually know how many of those people have opted out of tracking, which means that not, not that we’re not showing the ads to the right people, but if those people get on the store and start interacting with it and they don’t end up buying,

we won’t be able to remarket to them ever. And the pixel is not learning about these people’s actions and things like that unless they bought Got it. And then you show when you’re creating database on the pixel now, obviously when you go in to do a custom audience based on website data, and you pick your pixel, does that now include the pixel and everybody else was like,

it was passed through with the conversion API? Or is it just the pixel? It will be, it will be everybody. Yep. Okay. Gotcha. Okay. And in terms of like, if you’re doing budgets, what would you say? I mean, I understand obviously everyone’s got their own comfort in terms of, you know, budget and everything,

but what’s a good testing bunch of, do you think, I know you said last week, you’re looking for about 8,000 impressions on something when you’re testing to see if, you know, if it’s, if it’s like a good solid test, you’re just kind of like slumped data. What would you say? Like, I mean, obviously, you know,

depending on how much you’re running per day might take you awhile, especially when given high CPMs to get to that 8,000, but would you say like 20 bucks, 50 bucks you even, or Yeah. Yeah. I mean, if that’s what the, you know, my client wanted or if that’s what my comfort level was, I would do that. It’s just kind of balancing out,

you know, how quickly do you want the data? And then once you get that data, like what, what do we do with it? You know, you know, and, and how much data do we need. So, so I always kind of leave at me free form. I might start it low. And if I don’t like your results,

then I leave it low. If the results are trending in the right direction. And I want that data faster, it might increase the budget 10%, 20% a day, 2010 to 20% of the day, never more than 20% a day, just to be able to get a little bit more data faster. But if I’m seeing really high CPMs, then it’s like,

okay, I need to go troubleshoot why this is if I’m seeing really low link click-through rates, which, you know, then after the fellowship, but that is before I worry about it. So you can usually tell pretty quickly, like, you know, when we’re getting to that kind of 8,000 impressions range, if the CPMs are really high, then that’s something I would want to address.

And if the click-through rates not what I liked and that’s what I want to address. And I know that I’m not going to just magically start getting purchases. If one of those two things is, is wrong with $80 CPMs, it’s just, it’s just going to be really hard for you to, to, to make this a feasible marketing strategy period, just because of how much Facebook is charging you,

unless your store has like an incredible conversion rate, you know, because how much you’re getting paid for the charged for the traffic is just going to make it so that the conversion rate of the store can’t sustain whatever CPA, CPA you’re Looking for. Yeah. But the CPM issue, it could be audience size. It could be that we have audience overlap where we’re,

we’re using the same audience in multiple, multiple ad sets. I always like to combine my ad sets as much as I can unless I’m testing one specific thing. Like if I really know this audience is my best audience, that I want to test five different creatives and I’m putting an agent or an set and all those assets have the same exact audience because it’s specifically in testing for click through rates.

That’s fine. But once I have that information, I want to consolidate as much as you can and have one ad set using one audience and have all the data going to that one ad set for that one audience, and then maybe have another ad set. That’s doing the 3% look alike, right? And that data is going to look completely differently, but that way we should get cheaper CPMs for the larger audience sizes.

And it may and April form just as well. And then also doing some interest based targeting, it’s going to help you lower those, those CPMs. And if the CPMs are still, still really high, we can look at kind of what we’re running for creative and what we’re running for for tax and see if there’s anything that could potentially be causing us to guess the high CPMs that maybe there’s a line in the ad that is like compliant,

but maybe it’s borderline compliant and maybe just removing that line or rewording it and we can get cheaper CPMs, potentially it can be something in the creative that could be getting high CPMs, or maybe we’re just in a really, really competitive space. But if we can keep those click-through rates high, you know, or what they’ve been historically while increasing the audience size,

then that should be kind of what we’re trying to get to so that we can kind of bring this back to where it, where it needs to be. Yeah. I mean, my CPMs have never really been low. I know some people will say, oh, I’m getting like $10 CPMs or $16 CPMs into them. And that’s fine. Like to me,

if I’m getting like $20 CPMs, meaning like not in the current market, but in general, that to me was normal because that’s probably as low as I ever saw them. When, you know, when I was really killing it with Facebook ads for me, but I’ve never seen them, you know? And so then from, from $20, like if it was under 50,

I kind of considered that good just based on trends that I’ve seen for, for my personal, you know, for my products and my, I really think, well, if it could ever get like lower than, than I would be, you know, Can you show me examples of some of the ads we’re running and Sure. Maybe we can try to figure out why That’s not very,

you know, sensational. We usually don’t see CPMs That I, okay. So let’s see. Cause I want him to actually got me sales, I guess I could show you a couple of those. So I’ve tested, you know, long form copy versus sharp Mormon typically tends to work better for me. So hold on. I just need to move this window so I can see.

So let’s see, for example. So for example, this is typically like pad, how long we ask. Sometimes it be like an aircraft carrier. It’ll be okay. Scroll down. Let’s scroll down and see the headlines. Okay. Yeah. It doesn’t seem like anything. That’s, that’s really, that’s really, as far as the ads that should be causing these high CPMs.

So I think it’s really probably going to be our targeting. Like I think let’s, let’s try testing some interest based targeting and let’s test some bigger look alike and see if that helps. I think what it could be is over time, we’ve used the same audiences so much. We could be penalize this person using the same, the same lookalike audiences and the same custom audiences.

And 1% lookalikes are always going to be the most expensive just because of the, the, the audience size and the, just, just the way it is. So for example, like I have campaigns that are testing this exact thing. And so let me look at this week, let me sample here. That might make sense. See, I’m going to use USA,

just so, just so that it’s the most, it’s the most act accurate to what we’re doing. Okay. So for example, when I use interest on some of these, okay, so my using interests, I have an ad set with a $16 CPA. I have an 10 versus 10 look like I have a $21 CPA using a 5% life. I have a $20 CPA.

I’m using 1% to 3% lookalikes. I have a, one of them has a $49 CPA. And one of them has a $73 CPA. So as you can see, kind of just balancing and seeing if we can maybe create a mix of different audiences that will overall get us the results we want while driving down those CPMs. And it’s just testing really these different audiences for click through rates,

you know, cause they’re going to optimize it over time. But if people are showing interest in the, the product we’re gonna, we’re gonna be able to figure it out. Also, I’d say that the biggest lever you could pull is going to be your creative. You know, the actual, the actual ads, I will be running. If I’m running videos,

I’ll be running videos of a demonstration of someone using it. And someone who seems like it could be you, it could be an influencer, it could be someone that looks like an influencer, but just something of someone being like this is game changing. Don’t you hate this situation. Here’s how it solves it. I love it. I bought one for my mom for Christmas.

She loves it. It’s, you know, great for your like just, just making it a little bit more personal and making it feel really native platforms. So if like the video is, and the thumbnail of the video is someone smiling and the headline and the top of the ad said like one of the number one biggest cookie to complaints solved. And they’re like,

oh, I like cooking. What’s this complaint they’re talking about. Let me watch the video. And it’s someone demonstrating the product, explaining the problem, agitating it, and then offering the solution and then talking about how, oh, it’s also super affordable to Scotland from my mom’s Christmas birthday. And she loved it, whatever it is like that style creative.

If we’re going to run a video, which videos are going to give us a high CPM in general. So that style creative, it’s what we’ll do so much better. You’ll probably double your click through rates, which we can reduce your C w your click through rates. You should be back in business. Gotcha. So let’s starting off in terms of like testing.

So I’m going to increase the audience size and see if I can get the CPMs down. But in terms of testing the creative, start off with, you know, some of the better performing creative and then kind of go from there, or what would you think that’s, that’s a good place. Good place to start. Absolutely. Yep. Yep. Okay.

It’s interesting. Cause you know, you’re talking about interest based targeting. I haven’t, I haven’t had much success with interest start getting. So I started back in the beginning when my pixel didn’t really have any data. I started with the, with the interest based targeting. But as soon as my successful one and prior to the lookalike audiences based on purchases and things was video views.

So I have, you know, this, this main product video that shows all kinds of lifestyle situations. So there’s nobody talking there. Isn’t a voiceover that explains, you know, what the product is and you know, what it does and all that stuff. But it’s not really like, you know, a person talking to the camera and demoing it.

It’s more like the demo of the video on the product in various scenarios, lifestyle situations, and then also like a voiceover talking about it. So that’s been my main video that I’ve used and it was, you know, pretty successful all this time and really just use the one video. And then what you saw in this ad is, is just, you know,

just like a slideshow of a couple of different Product images. We’ll just look at your, you look at your creative historically and really look at the click-through rates, the link click-through rates, because there’s the CTR all is going to be very, very inflated. Look at the link, click through rates. And we are looking for things that historically at scale have gotten us over 2%.

And, and, and even, you know, we have to look recently to like, what’s, what’s the click through rates recently too, because, you know, just because of the loss of data, like as we’re becoming less and less, hyper-targeted for everybody. So the click through rates are naturally going to drop a little bit. So how do we fix that?

Well, we, we create better creative. We, we go back to the drawing board and we go look at our competitors, see what they’re running, we yeah. And stuff like that. And then that’s kind of how we, we, we level up there and if we can do that, that’s the, like the biggest growth lever we could have.

Obviously we’ve got to reduce CPMs, but if we can get those click-through rates and get better creative, then that’s going to be a huge, huge one. Gotcha. Okay. Okay. Thank you so much. That’s that’s awesome. I think that’s a really, really, really, really good start to some, some new things to try. Cause I’m,

I’ve definitely been out. I’ve definitely been out of ideas in terms of, you know, what to do and it’s, yeah. It’s very demoralizing to see this and just kind of bleeding money and not really seeing any, any traffic or, or really like gigantic like nosedive in sales. Yeah. Yeah. It’s going to be it’s you’re not alone. It’s just,

you know, you know, working to, to figure out what’s the next biggest problem we can solve and, and, and, and solving that and then solving it and eventually becomes like, Domino’s where we can get it back, but it’s just, you know, basic, like we’re starting, starting from scratch. Keep testing, always be focused. Like the biggest thing we can focus on is so many people get caught up in audiences targeting campaign structure.

Should I do a CBO? Should I do an ABO? Should I do dynamic ads, but creative, creative. And it’s like, I get it. Cause I hate it too. Like I hate like, it’s the hardest part of it. Right. But that’s because it’s the most important part of it. Brands that we’re running, we launched a hundred percent new creative every single week until it’s working.

Like, that’s what, that’s what me and my team does. And that’s what it takes these days, film every time, you know, once or twice a week, if you’re cooking something from home and using the product, like film some, some film, some silly stuff, it seems like you can put it on, take doc and test it as a Facebook ad.

The next day that’s gonna be, that’s gonna do so much more than anything, but a look like audience or testing is going to do because the end of the day, the audiences are the audiences Facebook’s going to charge us what they’re going to charge us. What, how good of a job we do as marketers, you know, same reason why you buy old spice,

deodorant versus bright guard, or, you know what I mean? Like, because of the different marketing styles. Yeah. That’s what we should be focusing on. The platform is going to have issues, ups and downs. But at the end of the day, we just need that. This is the one thing we can control. Yeah. That totally makes sense.

And then in terms of like when you’re running a test, and then you say what you’re kind of looking at the early metrics and before you reach any like 8,000 impressions or any of that stuff, are you looking for anything specific when you think like, oh, this is total, like, this is a crap shoot. I have to turn it off and try something else.

It’s not working. Like isn’t the highest CPM is over the first 24 hours after 24 hours, or is it, you know, no activity like low link link, click through rate. Like those kinds of things. It’s either like, it’s like, it’s like a, a chart. It’s like, you know, if the CPMs high, okay. Then when we have to do this,

if their click through rates low, we have to do this. Click through rate low is nine times out of 10. If we’re, you know, this is targeting that we really, really believe in click through rates really low, then it’s going to be a creative issue. Ad copy, creative landing page issue to CPMs are really high. Then it could be an audience size issue.

It could be audience overlap. It could be something in that. It could also be something in the creative that’s causing those high CPMs. Also running static images, just like we’ll reduce CPMs by 50%. So we can come up with static images that can, you know, they’re not going to have the click through rate of a video, but if they can still have a decent click through rate,

it could be a better use of our advertising dollars. And then, and then it’s, it’s, it’s just like a long math equation. Like how much Facebook is charging us, what our click through rate is and what our conversion rate is. If our conversion rate on the site is good, then it’s, you know, we got to figure out the traffic,

if the click-through rate is in where we need it to be, we need to keep, always keep working to increase the click-through rate. So always be testing new creative and, and launching new creative. And that will move the needle faster than anything else we can do. The more traffic that we can get for the, the cheaper price and then the conversion rate and the is going to do the heavy lifting from there once we send them That,

that makes sense. So then really within the first, maybe 24 hours, you kind of see how a specific test is going before you can reach really like high impressions if you already kind of see based on those metrics, like, is that a test worth continuing or not, or trying something else based on what you’re learning there. Okay. Yeah. That makes sense.

Yep. Okay. Cool. Well, thank you so much. I really appreciate it. And I’ll, I’ll be, I’ll be back to report results. Sounds good. Looking forward to it. Cool. Okay. So I had a couple more questions real quick. There were in the child jump into, and then Eric, we can jump into your,

into your, in your stuff. So Mike said, I’d like to hear your views on the glides for us. We, we, UK military veterans, there are several categories in Facebook we can select and for detailed targeting, we’ve never had much success with lookalikes. And I think that’s because the detailed targeting Arthur is defined on pitch to customers. And there are many people looking who would be lookalikes of a veteran.

What do you think please? And my second question is that scaling a winning ad set. So the first question with the lookalikes, it really just depends if we have a large enough dataset. So I would do look like even if it was people who have clicked your ads, if they put your ads, then you know, pretty much, most of all those people are probably veterans.

So doing a lookalike of people who have clicked, your ads purchased a product, anything like that should it should, it should work. But that being said right now, I’m seeing some detailed targeting interests, outperform lookalikes in general. So I’d say it’s always something to continue to test and just always weigh the most qualified audience versus the, the, the size of the data set.

So if it’s people who have visited the site, that is going to be a lot larger size dataset, however, it’s less qualified than people who have added something to cart, or it’s less qualified than someone who had purchased. So whatever’s the largest dataset, but also the most qualified. So that may be site visitors. It may be add to cart.

It may be your email list. It might be purchasers, but just always testing back and changing the date range on where you build your initial data set. So it could be purchases 180 days, add the cart 180 days site visit 180 days versus 30 days. Those data sets are going to be different sizes. And when people are opting out of tracking the bigger size data set,

we can get, the more likely we are to get better results, just because the data sets will be that much, that much bigger. It used to be like Facebook had a hundred percent of all data, and that’s why everything was great. A few months ago. Now they’re saying 40% reduction in data across the board. That’s not just the data we’re getting at the data they’re getting from people.

So if that’s all, it’s 40% reduction in anything, you know, if you take any type of thing we do in business and you were reduce a key metric by 40%, it’s a huge, huge, huge data data swing overall. And you think about the millions and millions and millions and millions and millions of data points, Facebook’s getting every second. And then you reduce that by 40% and you expect results to be the same.

It’s just a completely new game. So I would say, you know, continue testing lookalikes, just keep in mind that that size of that original dataset you use. And the last thing he said was, and my second question is scaling. When he had said, I’m currently increasing asset 50 per ad set a budget 50% of the day, a hundred percent,

every two weeks, less than 50%. When the budget $10 to recommended way of doing a scan, I would recommend that you never increase any budget on anything more than 20% every other day. So you could increase at 10% every day, but try to do it once a week, 24 hours to do it at the same time to be safe, I would rather have you do it 20%.

Every other day, 50%, every two days is going to reset the learning phase. Anything over 20%, we found resets the learning phase and it basically starts it over. So you’re going to have more luck scaling more often, but, but at lower and lower, lower volume. So I would say 20% every other day is the best, the best submission I could give.

Awesome. And Eric, I know you had a question, so we’re going to jump into that. I have your site up here, so let me bring you. Yeah. Hey, Eric has gone. How’s it going? Video is working better when I take the filter off. Sound good. They were good, man. Have your site up surrounds scape.

Okay, cool. Let me, let me, I was talking to Christina. Let me see. So yeah, that’d be great if I could get some info. So we have a guy who is our, we have a team that’s running it. Shop Nova. I don’t know if you’re shopping over. Have you heard of them? What’s your take on them?

They just kind of started recently. I Don’t have a, any personal insight to them. I just see their ads. The main thing I would say is that, you know, I’ve heard nothing bad or nothing. Good. Just see their ads. And I, there is other agencies where I would let you know if I heard bad things. So take that as you,

as you will. But what that being said, I’m sure, I’m sure they know what they’re doing. As far as media buying goes, I feel like every agency knows what they’re doing. They’re not trying to fail. However, if they’re not like fulfilling you with the creative you need, and they’re not letting you know that the creative is, what’s an issue.

That’s like 99% of the time. What the issue is like, I feel like media MediaMind is like, you know, being able to play like, you know, any of us can go shoot around and play basketball. Right? But the difference between us being Michael Jordan and us being ourselves is the creative we are given and the ad copy and everything like that to be able to sell.

So, so if they are doing a good job in that sense, then, then that’s really what I would say is the biggest thing. I talk to people every single week, who’s jumped from five different media buying agencies and they all just say have the same issue, that the same things. And usually it’s not the media buying if their store converts.

Cause you know, that’s what BGS does. Then most of the time it’s going to be a creative issues, which is why us it’s taught to you. Like if you come to media, buying with us and we’re running your Facebook ads, we do not allow you to not use our creative service because our creative service provides our media buyers with new ads test.

Every single week, they report back what the creative is doing. They don’t just let bad creative run. If it’s not getting results, then we stop running it and test new stuff every week. So that’s like the main difference for most media buying agencies don’t even touch creative. They, they say, yeah, give us the creative you got and we’ll test it.

And then we’ll say, Hey, can you get us more creative? And then it’s on, you know, the client to be able to go in and, and fulfill that creative or hire a graphic designer or hire a video editor. But you know, if we have to, we’ll go friggin, hire some actors and schedule a shoot ourselves. If that’s what it takes to break,

break these ads. And so did you say that you guys, you have your own, you have an agency. Yeah. So I own, I own stocks committee group with, with, and what we do is full funnel, optimization ads, Facebook ads, media buying, and creative. And we, we only have packages that include creative just because we are setting ourselves up for failure.

If we are not, if we don’t, we’ve never, yeah. We’ve never, we’ve never broken a client loose where we weren’t in charge of the creative because like not no offense to you guys who would be the clients, but like, you’re not, you’re a lot of you probably aren’t graphic designers or video editors or, or necessarily marketers, right.

You’re business owners, you’re entrepreneurs and you are probably great at running your business. But also to add that on top of you are now, we’re expecting you to guys to provide us with high quality video ads once a week. Like it’s a lot to ask of you guys and then for you guys to go outsource it. Well, what if we don’t like it,

then we’re going to have to tell you guys as feedback to give to them, right? Yeah. What’s the name of your what’s the URL. I’ll put it in the chat. So can I a Sawtooth? Okay, there you go. So can I, my screen and where we’re at? So here we go. All right, let me share it.

So we had, we had let’s wrong one, there you go. We had a company running the ads before they do, they run multiple campaigns that, you know, a million plus a month. And so when they launched ours, our campaign was, let me know if my screen is too big. I have a 50 inch. Is it too big?

I can see it. Okay. So, Okay. I had LASIK a few months ago, so in the small font size. So, so they were running It and they just weren’t really, they weren’t really testing stuff. And so we moved over to the shop at Nova, but we have to do the creatives. And so the creatives that they had in there weren’t,

weren’t that great at all. And it’s crazy. It’s still like making money. And then we just had these made right now, they’re going over to having to like move this text down. So it’s not in the middle of it. Yeah. Yeah. That’s awesome. See, this is exactly what I’m saying. Like this is creative that probably will convert if I had to guess not saying it will or it won’t,

but this is what you see on your Instagram stories, your Facebook stories when you’re sitting around watching Netflix. And if I’m in, if I’m targeted and this is a product that they, that Facebook thinks I will buy, this is what’s going to get my, my attention. Right. Where, you know, it’s it’s it’s so this is great. Yeah.

So these are getting, these are getting launched today or tomorrow and he just has to drop that overlaid down. And so if we, if we went with you, would you guys be making, like making creatives like this? Yeah. Yeah. So we do full shoots. We also do, like, we can take, we could take this creative for example,

and we could create 20 different alterations. We could do sizes, placements, different music, different thumbnails while doing static images. And then when we get that feedback from our media buyers of what’s working, what’s not working, the creative team goes back to the drawing board and does more of what’s working or does less of what’s not working. And we kind of,

that’s how we kind of are constantly creating that feedback loop and new creatives being launched every week. So that we’re constantly not a, not having creative fatigue, which a lot of people don’t realize is the thing where if you run the same creative over and over again, eventually Facebook still is showing the same creative to the same people. Even though your audience size might be 2 million people.

But a new piece of creative is just, is just the biggest game changer you can, you can do in your ad. So what I would love to see is if you see where those columns and it says conversionary Conversion, right? Yeah. Right Here and clicks, which is right in the middle. Yep. And then can you scroll over to the right?

I love that your, your CPMs are relatively low that’s that’s. That’s awesome. I mean, so here, so all these CTR link click-through rates, that’s the biggest metric I look at. And at scale, we like to see that over 2%. So you’re not, you’re not too far away from where, where our targets would be, but our process is testing creative,

establishing a control where this is what our control is, our control as a 1.35 on average, you know, what could we do to beat that control? Let’s let’s test this stuff. Okay. We’ll beat it. Okay. This is our new control. Are you talking to CTR or Roaz 1.3, The CTR. So CTR link click-through rate at the bottom.

It says per impressions, they average of everything we’re running right now is a 1.35. We see some stuff that’s getting a 1.5. We have some stuff that’s getting a 1.9, eight. That’s one metric. We, we like first key and on, because that’s the, one of the biggest things we can control is, is the creative and what we’re showing to the audiences.

But it definitely seems like you guys are off to, off to a great start. I have seen 3%, 4% click through rates. So it’s also saying that’s not also impossible. Okay. Yeah. The ads that are up right now really, really bad. And so it’s, it’s crazy. So hopefully when these go up, we notice a nice big change in that.

But do you think that you guys would be able to add noticeable value? I mean, just the creative aspect. I feel like any of these agencies, all of them can do fundamental media buying. You know, a lot of people in this group can do fundamental BD buying is my team. You know, the difference between working with us and doing it yourself is,

you know, we work with anywhere between 30 and 60 brands at a time. So we can cross reference like, Hey, the CPMs are really high. Well, what’s happening for this similar client? Well, their CPMs are really low. Well, what’s different. Let’s go try to figure that out. Hey, this style creatives are working really well for these style e-comm brands.

Well, let’s go, you know, put this across these other brands. And we have that internal knowledge that we don’t share with our clients, what our other clients are doing, but we’re able to do that, to be able to know what to do to help troubleshoot all of our, all of our clients. And I have 10 media buyers all working on,

you know, but between four or five different clients at a time, and we’re really a team like we’re all troubleshooting each other’s accounts together and looking at each other’s results to see what we can do to help this client, because this is working well for this client. And then on top of that, the creative is just the biggest needle mover. Like very rarely can you get a media buying agency that will be launching and testing new creative on a weekly basis?

Yeah. So they, they, they don’t make the creatives. They, I think they do, but like their backlog, I can’t remember what’s going on. They seem, they seem like knowledgeable with stuff, but yeah. So, but the person who made these is just a videographer that we hired. And so I feel like what I need to do cause we just ha they just took over like a month ago.

So I, I definitely need to see what they could do, but I think what would help me then is some sort of company, or, you know whatever person that could slice and dice these cause the videographers just good at shooting content, but someone that could make the 20 creatives and all the variations and the different, you know what I mean? Do you have any references for that kind of,

yeah. So we could do that for you, you know, for that it would be what we do is 40 hours of creative work a month, and that could be us creating creative for you or, or doing all the creative alterations that you guys need from your videographer. And it looks like your videographer is great. We could, we could choose some videos for you too,

if you want us to under that umbrella. But even if it was just that just for the 40 hours a month of creative work from our team, which is all people that only make Facebook, Instagram, YouTube, Tik, TOK ads, it’s two K a month for 40 hours of work. And then if you want to include media buying and all that included,

and you want to be a full all-in Sawtooth, then it’s 5k for media buying and creative. That includes an account manager and everything. So like that’s our, our basic standard industry pricing is our media buying is 5k for our dedicated media buyer, our account manager, up to $50,000 in ad spend and unlimited, you know, 40 hours of creative work,

which is basically unlimited at that point, because very rarely do do at the rate we work. Did we go over 40 hours of actually working on the creative with that with the team We have. And so if in 40 hours, how many creatives would we get back in that 40 hour window? Usually The batches, you know, on a weekly basis,

we try to do between five to 10 static image ads. And if we’re doing it, it really depends also because we also will do high production shoots. If you think about like Harmon brothers, you know, chamber media, we’re not doing, you know, $30,000 productions, but we do do projects where if we really need it to break a client loose,

we’ll hire a couple actors, we’ll schedule a shoot, hire our own videographers and use our internal videographers to are actually the, the CEO of the creative division. He’ll, we’ll, we’ll meet up on a Wednesday and we’ll go to someone’s house and we’ll film ads if we have good ideas for, for, for our clients. So some of that stuff can be included as well.

So it really just depends on the deliverability. If it’s like static image ads and just re re edits of the current videos are sending us, it could be, I would say, you know, you know, 10, 10 to 20 assets probably week five, five to 10 assets, if it’s video 10 to 20 with video and a static image ads.

So we could be, Do you need to make them different sizes? So that for the different formats, cause like this is just like tall for whatever Instagram stories, but don’t, they need to be resized for the little square and everything else. Yeah. So we do 10 80, 10, 80 square, 19 20 10, 80 tall, we do a four or five, which is a full-size Instagram.

We do a 16 by nine, which is YouTube. And even though like we see different performance for all the different formats, sometimes taking a tall ad and making it for, or making a square can, can have better performance. It just really depends on, you know, what platforms you’re on and what placements you want, but definitely you should be getting you first specialty video ads.

You should be getting every size for every, every placement. Okay. So I would only use that creative for stories, re re edit it, report it, the actual whole raw file to make it 10 by 10. I wouldn’t just like crop it. We would, we would take the original source file and, and re re redo it and all,

each one of those four minutes to make sure at this seamless as possible. So what do, why wouldn’t you just crop it because each slide you might are you seeing, you might want to take a different section out? Is that what you said? That why you say that Also? Because when things are shot and tall, like just sometimes you need the,

sometimes headroom can be cut off people. Smiling can be cut off. What’s the main, what’s the main thing we’re trying to focus on in the ad can be cut off. So normally it’s like, when we do it, it’s, it’s, it’s, you know, we can just, you know, crop them and stuff, but you could do that,

man. Yeah. I see what you’re saying. All right. I’m just taking some notes, But other than that, it looks like, you know, what’s going on your, on your account. I would love to see the click through rates. If this is your baseline, click through rates, I would love to see them being improved over time.

And this is a lot of campaigns. So I could see this potentially, you know, there being some audience overlap. So if it was me being a media buyer, I might consolidate some of these just to not have too much stuff running at once. Just because we’re finding that with the, with the data loss, the more signals we can get to individual ad sets the better.

So for example, you know, if five of these campaigns spending 20, like all these ads being 20 orders a day, if some of those could be combined into $40 a day, it’s more data going into that outset versus the data being split between two ad sets. And that just allows it to optimize faster. And Facebook wants us to do that anyway.

And sometimes they’ll reduce our CPMs because we’re, we’re making their job easier. Okay. And so what about the Facebook API? Is that, does that solving the iOS 14 or is that not it doesn’t, It’s not solving it. What it is doing is allowing purchase data after it purchase data to be set to the account, but it still sometimes can be honest on a,

on a, on a delay window of multiple day delay window. And then also it’s just that we, if we have people who have opted out of tracking and we’re only using a browser pixel, we will completely lose them if they buy, we’ll never get that data back into Facebook with conversion API, it at least allows the Shopify to send that data to Facebook without meeting the browser pixel.

So that’s why conversion API is a must so that when people opt out of tracking, if they still buy your products, that Facebook they’ll get that data. So not only you can see the performance in your ad account, but also so that the pixel so that it can optimize and understand who’s, who’s a buyer, every single buyer, we want Facebook to have that data so that it can optimize and improve,

improve performance. Okay. And so to enable that, what are you enabled the API is you enable it in Facebook or Shopify. Probably Facebook, right? Both. Yeah. So where do I, cause I haven’t, I have another, another campaign too, for another offer that another team has just taken over. And so they need to go into Facebook and like set up the API in there.

Yep. What you do is you verify the domain brand safety, you verified domain under brand safety, which is in a business. Yeah. Brand safety. You verify the domain. And then what you’re gonna want to do is set up your aggregated event management on the pixel, and then you’ll go into Shopify and you will connect the Facebook sales channel. And you can go through,

there’s like YouTube videos on it. It’s a few clicks, but you can do it all in Shopify from there. And then after like a day, you’ll go back and look at your events manager on Facebook and you’ll see it server purchase browser server. And I’ll say that server’s firing. Okay. So these are, I think they’ve been verified. No,

it doesn’t say verified. I don’t. I thought we already verified them. You’ll do a quick, the, The, those three lines on the left of your screen where it’s like a menu and then go to a business settings, which is yeah. Right there. And this is the right business manager right here. Yep. Okay. So, so click a brand safety on the left menu and domains.

And so they are yep. And then, and then to connect it, is it connected asset? Where do you connect Basically from now on when, when you, when you go to your data sources, the owner left menu and you say pixels pixels, and then whichever pixel it is you have, and then say open-end events manager. Oh, okay.

Open the right. Yep. And then we’re going to scroll down a little bit and where it says, oh, so look, it, it’s all it’s already set up. This one is okay. Yep. But I’m wondering if it’s set up to the old company or is this to me that it’s to Shopify, If it says server right there, where’s this connection message that server,

that usually means that it’s good to go. If you pick aggregated event management, I’ll just look at that and just double check. So it’s showing two sales, but that wouldn’t make Sense. That’s a page views. So basically what we have to do is yeah. So if you go to aggregated event management, we have to set this up. So it’s going to be that per bowl,

new button right there, and then configure web events. So this is the next thing we’re set up. And then we will click the domain that we’re using. So try this one And then manage events. Yeah. Manage events, edit. And we want to turn on value optimization and everything else looks good. I mean, those are the main events you probably are focusing on.

So click submit and that’s the right pixel. Yeah. That’s, that’s the, the other one. And then So yes. And submit that. And then, and then basically it looks like, are you guys running traffic to this? Yeah. Yeah. So they’re running traffic to it. Okay. I’ll just double check that it’s, it’s all set up correctly on Shopify.

So if I go into Shopify, where do I Settings mode that versus Facebook right there under sales channels. So We didn’t connect it through here. We connected it. I just put the pixels into, cause I don’t have the account. It’s said another media buyer. And so I just put the pixels into the liquid editor. So will that not work for the API then?

Yeah, no, no. We’re going to want to do it with the conversion API too. I just put the Facebook pixel in here. Right. For the bellwether, for the browser picks. I’ll bet it won’t work for the, the server events. What we would do is we would be scroll down and it Would be phase on Facebook marketing. Right.

I don’t have access to that pixel. So for me to get the API set up, I’d need to get access to that one. And then let me confirm because this one we do On the business Manager. Okay. I’m an admin on the business manager. Okay. So one second. Okay. Why the shop of the accounts that Shopify logs you out?

It’s so weird. How one second here. Oh, there you go. All right. So, so if I go into Facebook here. Yeah. Why this keeps like reconnecting me any idea why it does that. Yeah. So now set up, we should be good. So into here, where do I go to make sure that Facebook marketing no API set up,

it should be, it should be Keep scrolling down. I’m going to send you a link and it it’ll be, there’ll be, I’m going to walk you through it honestly, better than, than me just to make sure he end up in the right place. Cause I don’t, I don’t have to set it up too, too often. No problem.

So I can have, yeah. If you have a link for it, that’d be great. Yeah. And so, yeah, so pretty much the, I guess the first thing that we really need is assets. So you guys do that and then, and then I’ll come back. Does anything jump out at you looking at the campaign where you’re like,

Hey, like we sh you guys should be doing something different when you, let me go to it one sec, There’s the link, everybody, if you want to click that or save it for when we end the meeting. So like when you, when you come into it, is there anything that jumps out to you where you, where you’re like,

I’m not sure which is the best one performance and clicks that jumps out to you where you’re like, wow, this, you have a big hole there. You know what I mean? Click Through rates. I would love to see higher. I would love to see them over 2%. And then I would love to, can be doing some are consolidating,

but it could be the fact that they’re just testing, but I would be consolidating a lot of these and be running fewer ad sets and fewer campaigns and be funneling into maybe only having, you know, three or four main campaigns and then having a, you know, a lot of this stuff combined so that we’re just getting more, more data consolidate into the,

into the right areas. I see. Okay. Yeah. Okay. Cool. Well, I appreciate your time. I’m going to talk to them about the assets. And then if we went with you guys, how fast, like what’s your availability to start turning shit around pretty Quick. We just want to jump on a call and probably dig in a little bit deeper.

You know, I’ll bring it in my creative director. I’ll bring in the head of funnels just so we can take a look at the entire customer journey. Have you guys haven’t gone over all the stats and stuff, but we pretty much get started. We’d launched new clients pretty much every week. We have, we have we’re fully staffed right now. So there’s,

there’s really quick turnaround time. Okay. Okay. Cool. Well, I appreciate your time. Thanks so much. Cool. No problem.