But Hey, super excited. It’s Friday. Hope everyone had a great week. See, see some people jumping in, excited to get started under spring up the sheet to see if there’s a see if there’s any new, new questions. So that’s my man, Mike right there. Hi, how’s it going? How are you? My K crystal. Hey,

Nick. Krista love that. You’re here all the time. I love it. Love, love, love, but I really don’t have much to announce today, besides that we still have tickets available for the workshop that’s happening the 20th and 21st. So it’s about 10 days away guys. So there’s still a couple of tickets available. And remember BGS live January 10 and 11.

Get your free tickets for being an e-comm insider. And if you want to bring a partner with you, you can for only $97. So there’s still time available to give both. I do want to let you guys know that the VIP tickets for BGS live, always do tend to sell out I’m halfway there. So if you’re going to be going to BGS live and want to get VIP CD,

make sure to get your tickets now before you there’s nothing available. And with that, I’ll give it away to Andrew. I’ll be here if you need anything, but I’ll turn off my camera and be quiet since I have some billing to send out. But other than that, I’m here. Awesome. Thanks so much. Cool. So we’re just going to jump right in.

I know Mike had submitted a question through the Facebook Friday questionnaire so we can start there. And since I know he’s in the, in, on the call today, so he asks, what strategies do you recommend to warm up an ad account for a brand new Shopify print on demand store? So I’m warming up an account as an interesting thing, cause it’s definitely something that needs to happen,

especially if it’s a brand new ad account. If you go, you know, jump from, you know, zero to 100 real quick, then Facebook can see that Facebook isn’t necessarily like that. And it’s not within their best practice. So people always hear about warming up an ad account and that not only has to deal with warming up an ad account as far as the actual account itself,

but also if we’re using like a brand new pixel. So Mike, are you going to be using a brand new pixel to go along with this new print on demand store? Yeah. So the new pixel is going to be basically like a cohort completely like starting from scratch here. So the things that are really important to make sure to check off your list is I know for you that this is already true because I know you’re your business major,

but making sure business manager is verified that it’s, that the ad accounts can be hosted in and going with that, make sure the domain is verified. So that’s a step you have to go into under, under your business settings on your, on your business manager, you go into a section that’s called brand safety, and you’re going to want to verify the domain and I’ll share my screen real quick.

So we can walk through a couple of these, these steps. So if I go into one of my business managers, we can take a look here and we can go through some of these steps, hypothetically, so that everyone has a good idea of where to start. So this is one of by business managers. I really don’t use this business manager too much,

but I’ll use it to kind of show you guys where some, some things are. So basically the first thing we wanna do is go down here to business info and double check that your business manager is verified. And you’ll see that here, if your business manager isn’t verified, what you have to do is go in and go through the verification process, which you have to submit some type of like identification,

like a licensed driver’s license or a, I think like a state ID or, or government ID works. And then you’ll have to submit something that, that shows proof of your status as a business. So articles of incorporation or LLC documents or whatever it is in your, your country that specifically verifies your business, that this business is active, that you own the business and everything.

Once you’re a verified business manager, it protects you a lot with compliance. They’re basically a little bit more lenient on you on compliance and it just overall helps the overall health of the business manager. They’ll also give you more ad accounts that you can create. So you can get it to the point where you have, you can ask for, you know,

10 ad accounts, 20 ad accounts. I’ve seen business managers with like an access to a thousand out accounts, but really they have to make sure that you’re a legitimate business and that you’re verified before they give you some of those accesses. So verify your business manager is the first, first step, but I’m pretty sure you’re all set there. So the next step would be going into brand safety and making sure you verify all the domains that you’re going to be running traffic to.

So if you add click, add a new domain and you type in what it is, let’s say it’s andrew.com. You’ll have you have these different ways. You can do it. You can add the meta tag to the HTML of your site, which you would just copy this. You would paste it into the head, open head and closed head of your website.

And then once it’s there and you hit publish, you can come back and click this button and that will verify it. You could also do it to the root directory of if you have like a file transfer protocol, you can upload an HTML file to the FTP of the domain and verify it that way. And then you can also do it based on the DNS configuration.

You can add this text line. So basically when you log into your DNS who provides your domain, if it’s like GoDaddy or Namecheap or whatever it is, you’re able to access these DNS records and you can upload the, this, this, this little script here to the DNS and then come back and click verify. So those are your three options when your domain is verified,

that’s the big first step. It’s just another liberal lover of level of security. And then also it’s going to allow you to do your aggregated event management. So the next thing we’re going to do is you’re going to create your brand new pixel and your brand new pixel you’d create here. And we can just play with any of these pixels. Really. We want let’s prefer example,

use a pixel that has a verified domain attached to it. So we can play with this one. So when we have our pixel created, we’re going to want to open the click here, where it says open-end events manager, and this is all what we do after our domain is verified. So after our domain is verified, we’re going to be able to go into this section here called aggregated event management.

And once our pixel is on our entire Shopify store, and it’s, it’s configured through Shopify, we’re going to be able to go in here and configure web events. And here is where we do that. And you’ll see the domain here. And you’ll, it will say if it’s verified or not verified here, when it’s verified that it allows us to go in and configure the event,

which is when you click in and you click management’s here. And what you’re going to want to do is set up the events that are based on like your, your specific store. So for like 99% of Shopify stores, it’s always going to be the same. This is kind of how I do it in general. So if we just say, like,

let’s say we’re using all the same pixel for this example, which was, I believe this one and we’ll change them all. Okay. So the first one we usually always say, we want to optimize for as purchase. That’s usually 99% of the thing, time, what we are as most important to us, and then we can click out event. And then usually the second one I always do based on,

it’s always based on your pixel placement also. So we’re going to want these to all be the same pixel, so purchase. And then the next one we would do is usually add to cart or initiate checkout, depending on how it is. So if your store has an initiate checkout event and an add to cart event, then we would go to initiate checkout.

And then we would add another event. We would go select the right pixel. And then we would go add to cart is usually the next. So we’re pretty much setting this up, like our, like our customer journey, like our sales funnel. And we’re prioritizing the most important events we want. And we’re like deprioritizing the least porn events. So this last one,

usually I usually just put as view content could be one. And let’s say you might have like some type of, of lead gen going on. And maybe you want to optimize for leads at some point, maybe you could put any of these events. So like lead, basically just whatever events are going to be on your store, you want to prioritize them.

So purchase initiate checkout, add to cart, view. Content are usually the main ones you would focus on and then you would save that. So that’s basically telling Facebook that, Hey, when you’re collecting data, these are the main events I want to optimize for. And then on top of that, you’re going to want to do the, the, the Facebook Shopify integration as well to turn on the conversion API,

which if you need any help with that, I have like YouTube videos and stuff that, that do that, but he wants that pixel set up that way. Then you have the commercial API on top of it. And what that does is when you look at your events, you’re going to be able to see here, like we’re looking at this one,

we look at an example like this pixel, which is getting a ton of events. This store gets insane amount of traffic. If we look at this purchase event, this one actually does not, unfortunately beyond let me switch to this pixel right here. So here, if we look at a pixel that has conversion API working and the store, we’re going to see that on our purchase event,

we have con events coming from the server and we have events coming from the pixel. And what this is, is the pixel is picking up as many events as it can from the browser pixel. And then we have the conversion API, which is getting the events from the server. And then they’re deduplicating. So we can see that total events received from browser and from server.

And we can see this way, we’re getting the full scope of data from our store. Some of them are coming from the browser pixel. Some of them were coming conversion API. So this light blue, these light blue peaks, the teal ones, those ones are people who have probably opted out of tracking on their iPhones and other devices. And we’re still able to get that purchase data in via the store,

the conversion API on the store. And then the dark blue is the pixel events. So if I was only using my Facebook pixel, I could potentially be missing out on all of this, these extra purchases and data being asked about your view. So, so yeah, that would be the next step is, is, you know, making sure that the conversion API is set up on Shopify.

There is it, there’s actually a Shopify integration. It’s like the Facebook app on Shopify. And you can turn on immersion API very quickly, very easily, and you’ll know it’s on because in your data sources, you’ll see this browser and server tag. But yeah, so at this point, like let’s, let’s recap what we’ve done. We went in and we verify the business manager.

We verify the domain, we set up our pixel events under aggregated event management, so that we are able to tell Facebook like these, this is the data we want to collect. This is the data we want to optimize for. And now that the pixel is set up, we added our, our conversion API integration through the Shopify, through Shopify app.

And now we are ready to start warming up our ad account. So when we have a brand new ad account that’s never been used before, which something like this one, I believe has never been used before. The best thing to do is start running something very low and slow. Sometimes I’ll run maybe $5 a day to a campaign that’s just doing page likes.

So that way we’re actually running a little bit of money through the account, and we are getting a little bit of value from it, but it’s basically just going to be going to be optimizing for something that is very, very safe and Facebook mine. When we start optimizing for conversions, they start kind of looking at us under a microscope, but when we start optimizing for something like engagement,

and we say like, page likes that, basically, we’re just saying that, Hey, we just want to get more people to like our page. So I’m creating a small campaign for page likes. Maybe we spend $5 a day for a few days and we just get out running through. So that way Facebook sees that where I’m spending a little bit of money is the best place to start.

And the reason we’re doing that is sometimes these new ad accounts will only start us off at like a $25 a day spend limit. And you have to get through a few billing cycles to be able to finally get that threshold increased. So sometimes I like to run just a small campaign for page likes and then maybe a small traffic campaign, just going to the homepage of the store.

And maybe we’re just running that at, you know, very small volume to get a few days of, of payments through and a few days of billing through. So that Facebook sees that this ad account is, is up and running. Everything’s lined up tracking is working more confirming all of these things as we do it. And we’re the main thing is we’re,

we’re giving Facebook a little bit of an advertising history in the account instead of just jumping off the deep end in the account and trying to spend thousands of dollars a day or, or, or something where I’ve seen people do that. And the ad account gets disabled. So I would say any of these middle considerations, if you have like a video ad,

it could be great to run a video view campaign. You can run a traffic campaign, although you’re probably going to get some low quality traffic engagement campaign works. And then also obviously page likes could be good, a good one to test just because it’s getting people to like your Facebook page, which always adds a little bit of social proof and authority to if people ever come look at your Facebook page,

considering buying a product, you have a good amount of people liking the page. So what I would say is, is probably that’s the, the best place to start. And I would start potentially spending $5 a day on any of these considerations and then start working way up to maybe $25 a day with a conversion campaign. Once we have everything lined up.

And then from that point, like for example, I had an account that was stuck at a $250 a day, $50 a day spending limit, and then they bumped it to two 50. And then after a few more billing cycles, it’s been like maybe a month, a little over a month. Now they’re kind of like we could spend probably up to $5,000 a day in the ad account,

but you don’t want to just jump from here to here. You want to slowly work your way up, but this is also treating the pixel on the type of people who are going to the store or the type of people who are engaging the type of big deal, people who are liking the page. And these are all micro signals to the pixel of who your target demographic is.

So still create, you know, when you’re creating these ad sets and campaigns still have the targeting be very specific, like the targeting that you really want as granular as you can get. So that we’re sending the right people, the ads still. So on first conversions let’s purchase ad, but audience size would be going for, I would say, you know,

we want to be granular, but we still probably want to be, you know, maybe a hundred thousand people or higher, unless we’re going to start with a really low budget, anything less than a hundred thousand people. Sometimes you get really high CPMs. And then also it can just cause a little bit of the system, not only charging you more for advertising,

but also we can see that the frequency will get high and we could potentially get creative fatigue really, really quickly. So I would say a hundred thousand people is a good audience size. Obviously, if you create like a lookalike audience off a buyers list, then you know, that will be 2 million people. And then you can segment that down just to men and then just maybe men with this age bracket.

And that 2 million may come down to a couple hundred thousand and that would be a great place to start. But yeah, I would say that’s probably the good, the good, the best, the good audience size for your first conversion campaign. A hundred thousand people is probably a safe bet. And even if it’s higher than that, that’s okay. I really just depends on,

on your, for using detail targeting or, or a lookalike audience or whatever it might. But, but yeah, that’s probably the, the best, the best way I would say to like how to launch a new, a new store from scratch and build your way up to warming the account to where you’ll be kind of in Facebook’s good graces and don’t have too much to worry about.

And you know, that first 50 to a hundred dollars, maybe just on page likes, things like that, but it’s going to be better off in the long run to make that initial investment on something really safe. Okay. Yeah. Yeah. That’s a pretty big, pretty big audience. I might see if I could narrow it even a little bit with,

with, with maybe some detailed targeting, there’s a detailed targeting called that you can see, I’ll show you an example of it real quick. In one of my accounts, let’s look into one like this. So if we look into type of ad account, like an asset like this, we can see that there is a segment in the detailed targeting that is called behaviors,

engaged shoppers. And when we look at that specifically, we can see that it is a very large audience, obviously 581 million people, but it’s people who have clicked a call to action button shop now in the past week. So this is a great place to start because you can add lots of targeting and make an audience really big. And then you can narrow it down just with people who have clicked a Facebook ad that has a shop now button,

which then will definitely narrow down that 27 million and down. So I would definitely see, and that could be a place to start where it’s just like, Hey, these are people in this audience who have bought something on Facebook in the last week, or at least shown interest in mind something cool. Cool. Well I’m hopefully that those, those nuggets helped and yeah.

Did you have any questions, other questions Mike, about it, about the project or anything I could help point in the right direction or cool, sweet, sweet. Well, now I’ll like to open it up. If anybody else has questions, if someone wants to jump on and troubleshoot something, I can add them as a panelist. Sweet. Awesome.

If someone has a question they want to talk about more in depth, maybe share their screen. I can help troubleshoot come up with ideas. Yeah, appreciate it. Cool. Christie. I’ll add you on right now. Hello. How are you? Are you good? Okay. So I’m, I think I’m new to you. So I, my store is we sell special ed lesson plans essentially.

So my background is as a special ed teacher and then we, I kind of like group with like an occupational therapist and an SLP and we kind of just make lessons and we sell them. Cool. So for the most part, it’s digital downloads, but we just made it, we just did our first course. And so I was going to start some ads for it.

And so it’s a little bit different than what we normally do. So I was curious if you had like, kind of recommendations as to like where I should go and like how I should do it as far as the ads. Yeah, sure. So the first thing I would really focused on is the creative. Like that’s going to be the nine times out of 10,

the most important thing that that’s going to make or break a given campaign. The creative needs to be something that really is eye catching and pops off the newsfeed. So if people are scrolling something that’s like going to cause them to stop and want to consume the ad. And that’s usually the hardest thing is finding a piece of creative that can do that. For example,

I was running an ad. That was a good, amazing ad, like a great eight minute long ad. And it was really, really informative. And it was, you know, doing all the classic things. We want a Facebook ad to do it, you know, presents a problem, agitates the problem, and then presents a solution and then has a call to action.

And just basically like a setup of an ad. But for whatever reason, it wasn’t working. Like I was, we were, you know, slamming our heads against the wall, trying to figure out to work. But all we did was we changed the thumbnail on the video to be this bright red square that had like, we had a graphic designer do it,

it looked very clean professional, but it was just a bright red color that talked about a problem. So like, let’s say it was a product that helped you, that you know, that you could like a supplement and we could say, you know, this, this supplement is going viral or this Tik TOK made me buy this, this new weight loss supplement or something like that.

Something that’s like bright jumps out at you and then has like a hook or an angle that makes you want to learn more about it. So there’s nothing like this could be like, you know, why stay at home? Moms are raving about this at home teaching program. Like something like that. And then have it be like, if it’s a video ad,

then like the thumbnail, something to be bright in your face that like, it’s like still goes with the brand still stays on the target, but like is enough to jump off and catch people’s attention is the big thing. And then the ad itself, if we’re doing video ads, then you know, think about it. Like when you’re looking at, when you’re on your own Facebook feed and if you’re just kind of killing time and you see an ad and you catch yourself like watching a video or watching an ad,

I always like to take a step out and think about why, what was it about this that made me want to watch this versus the other ads I just kept scrolling past. And I always try to take that and then always apply that to the ads that I’m creating, like the next day, like take notes of it. But a lot of times what I see for myself and a lot of the stuff we run is things like testimonials work really well or things that feel like a content piece and not necessarily a commercial.

So if you were telling a story of a success story of the program of the course, like this is this mom, she was struggling with this, this and this. She discovered this, and now they’ve having these results and be able to tell that story either from a first-person perspective of them telling the story, or from like a narrative perspective, almost like it feels like a news type of story,

like a feel-good news story, those things that feel like organic piece of content that could just go borrow because it’s a very heartwarming type story that could work really, really well for what you guys are doing. So being able to tell a success story in an engaging way that feels like it’s providing value, that that could work amazing. And then definitely make sure that if it’s like a video that whatever we’re using for the thumbnail really is like bright and pops and that will help go a really long way.

And then honestly, like ad copy and headline that stuff you can split test a hundred times over, but really that creative is what’s going to be what makes or breaks it first. Like I, people that I’ve been coaching who like go I’m split testing 10 different headlines and all the click through rates are like a 1% click through rate, which means only one in every a hundred,

a hundred people who see the ad or clicking well, like the headline that you like, you’re going to have. If you took like 10 swings at this changing the creative, the chances are you finding a click through rate that’s going to double or triple are way, way more likely than a headline. That’s going to double or triple your click through rate.

It’s always going to be the creative. So I would really be focusing on when you, when you do have your ad and you have your, your ads built out and you’re testing them to be really hyper-focused right on the beginning on that click through rate. And it’s going to be specifically the link click-through rate versus the regular click-through rate. They have like a CTR all,

and then there’s a like click through rate on Facebook ads and it’s the outbound one. And we want that to be over 1% start. If we’re under 1%, then it’s probably worth like completely, you know, trying something completely new. If we’re over 1%, then it’s like, okay, we’re heading the right direction. What improvements can we make? Maybe at that point,

changing the headline could potentially get that to a 2% maybe, maybe a little bit over to 1.5%, but we’re definitely gonna be wanting to see if we can get, you know, 2% or higher click through rates, link, click through rates on our ads. And that means if I’m seeing that metric, then it’s like, okay, we’re going the right direction with creative.

Now I can focus on everything else, which is, you know, targeting and, and, and bidding and all the other stuff that goes into Facebook ads. But I don’t even really focus on any of that, like the audience and that stuff until I know that my click through rates are on point. If I have a good idea of like who my audience is because I’m using detailed targeting or I’m using like lookalike audiences.

And I know that like, this makes sense to me, this is my customer avatar and I’m running ads and I’m not getting a good click through rate. I don’t ever blame the audience. I always blame the creative first thing, like the video and a static image. And that’s the first thing you’re going to want to troubleshoot. And when that’s working well,

and we’re seeing like, oh, we’re getting really good click through rates. If it’s still not working, then potentially we could see about change, like audiences messing with bidding strategies, things like that. But that’s really where we’re going to want to focus at the beginning. Okay. So normally we just do like direct to product ads, but I wasn’t sure.

So this one, the courses have too expensive. It’s kind of like a mini course, so it’s only 130 bucks. So I wasn’t sure. Should I kind of do a little bit more where we’re like, kind of like, I wasn’t sure if I should do a little bit of like a warm-up where I was like, taking like putting like more blog posts or anything like about like the specific or like doing it.

I was thinking about taking little snippets from the course and like, you know, so we can like show that we’re in this particular area and then like kind of create creatives that go around that. But I wasn’t sure. Is that like necessary or is it like, is that like a good strategy like with, because it’s not like it’s like a thousand dollar course.

Yeah. I think it’s 130. Yeah. That’s not too, too bad where I don’t think you could go straight for sale because, you know, especially being for like, you know, people’s kids, like they’ll spend, like, if it was something for yourself, like spending $130 on yourself can be kind of like a difficult decision, but talk to someone who has a kid or a pet,

like if they need to spend $130 on like a bad bill or someone that has like, no questions asked, like I won’t eat for a week. It’s fine. Think you have to worry about that too much. But those could definitely be amazing ads. Like those could be ads like you providing a little bit of value and being like, here’s the top five things that parents with,

you know, kids with disabilities face every day, here they are. And, and then you lean into like, and here’s how our course solves all these problems. And if you’d like to learn more, click the link below, and then you send them to a place where they can learn more and buy the product like that will work amazing. Anytime you can lead with some type of value.

And when I say value, it’s not always just like giving away your secret sauce. Like if you have like a huge course and you’re willing to like get, you know, make it maybe a five minute video where you’re explaining like something that’s been extremely helpful. That may be part of the course, but maybe it’s like not the old cats out of the bag.

That’s an amazing ad because it’s providing value. So the people who watch it are already building some form of like trust with you. And that works great. Providing also value of like on the flip side, when I say providing value for other people on the call, like providing entertainment is also like providing value. Like a lot of times what we do is we take ads,

which I dunno this might not work for your specific brand, but for a lot of brands, we film ads on I-phones and specifically like, make them feel, look, and feel like, like a tick talk. Because when people see a tick talk and their newsfeed that’s been shared by a friend or a friend sends you a Tik TOK video, you’re immediately like,

I’m about to be entertained for 15 seconds because someone is sharing this tick talk and you’re going out of your way to be seeking entertainment. And then if you’re fulfilling that you’re providing some sort of value to them. But if it’s just a static image that says, you know, 50% off our thing today, then people look at it and they’re just like,

this is an ad. So if they weren’t going to buy it already, they’re definitely not going to buy it just because we’re, we’re, we’re filming it on their newsfeed. We have to give them some reason to either build trust or entertainment or some type of value to be able to do that. So, so like Mike store, he sells print on demand t-shirts to,

to like veterans and stuff, but they’re all very humorous entertaining, and he’s a very humorous and entertaining first. And so with this ad copy and the things he writes and the designs he makes, they’re all entertaining, which just looking at the shirt that to instead target demographic, they get value, just seeing it. And then that makes them want to own it.

So thinking about that, like for yours could be like, the value could be the actual, like you have the knowledge and the information you guys have giving some of that away upfront to be able to get them to build that relationship could be an awesome tactic. So would you say if I were going to try that? Cause I haven’t necessarily tried that before.

So I was thinking like, if I do it, what I run like basically like conversion or like, would it be like engagement ads or something, and then it would be the people that engaged with that would then like get the director. Yeah. Yeah. So I would say if you have, if you’re like, if we’re working with small budgets,

so you could try, try, if you have like a really, if you have like really confident in a piece of video content, like a piece of an ad, and it is a certain length, like, like I said, five to eight minutes, then you could run that as like a video view ad and you run into your target demographic,

like, you know, have it be like a specific as you can, maybe that audience is a few hundred thousand people in the country, but that’s because we’ve honed it in. And we run that to the demographic and maybe we run that at a smaller budget for like a week, but then we have a build an audience of people who watch maybe 75% or at least 75% of it.

Then that’s when we can have a second ad that maybe is a little bit more about the program itself and a little bit more salesy and that can go directly optimize for purchase directly to sales. And then that can kind of be like this ad. This campaign is kind of, you know, feeding an audience for our campaign where we know we’re going to be charged more money because we’re optimizing for conversions over building a sub audience within our audience of people who are showing more interest than other people.

And then on that campaign, we’re still just focusing on like tweaking the ads to get as many people watching as possible. So, same thing if it’s showing up in these people’s newsfeeds and we’re optimizing for video views, just testing different thumbnails and different ad copy and headlines could get people to someone to watch the ad first, not watch the ad. And that’s kind of what we’ll be focusing on optimizing for that campaign.

Okay. And then what if we have blog posts as well? What would we like if we wanted to like get out? Cause I mean, this is the topic of the course is something that we focused on for like a long time. So we do have quite a lot of content that’s already there and ready. So I wasn’t sure what it makes sense to like kind of lead people to some of the blogs ahead of time as well to kind of show that we’re experts in this particular area or Yeah.

So, so, so sometimes what we’ll do is we’ll build ads specifically around the blog posts. The blog posts are like things that work really well. Or like if it’s like a countdown list, like the top five reasons for this, the top three techniques for this, and they’re all fairly valuable, it can be the same thing. We could be optimizing them even just for,

for traffic. Right. And just people to go to the blog post and read, read the blog post. And that’s another subset that we could re re target to anyone who visits the blog. And they, if they went out of their way to click through and read about this, then they’re potentially more qualified to be a customer than someone who has no idea who you are.

Yeah. Yup. Yup. Just those video view campaigns and those traffic campaigns, I would expect very little like ROI from them. It’s going to be like all the ROI is going to come from probably the remarketing of that. But I do think at the same, that would the right with the right pieces of creative and the right landing page that you should be able to be able to go straight to sale also with,

with this program. I think, I think it’s, it could definitely work. Okay. Do you want to take a look at the product page itself and see, even guys I need to build out a landing page for it, or if you think like it’s good here. Hold on. I’ll share the link in the Chat. Cool. Yeah, no,

no, no. I think the, the, these product pages look great. I would say if we were going to be remarketing to someone who knows about the program or already that this could be, this could work. If we’re going to be going direct to sale from the ad, I might want to build out like a Zipify landing page for it,

where you can have a video maybe at the top or at the top of the page, a video saying like, hello, I’m, so-and-so, I’d love to talk to you about my, you know, ACC course. And this is what it is. Here’s everything that’s included and kind of make like a whole via mini VSL. And then you can just add so much more information so that everything they need to know about the course is right there on this one page without having to scroll a ton and do that.

So there’s with Zipify. I would probably what I would do is see if I could find some examples of like the best Zipify pages that you’ve, that people have seen. And maybe you can just start there as like trying to build your own little like mini sales page for the course, just because it being like, not that it’s super expensive, but they’re just going to want to have a place where they can learn more about it.

And right now this, this product page is, is probably just a little, doesn’t have quite enough information. However, when I go through your different slides and there’s all the different modules, like those are all things that could be right there in front of you on the landing page, you can see it all right there versus having to click through each one of these slides to get their information.

People may not know that they, that those slides even exist. They may not get to even click through them. So I would say like, that’s like your sales page is already here. It’s just an, each one of these old slides, like the comparison charts. That’s an amazing tool for a sales page. What’s included printable, all these things are the,

the elements of the sales page you’re going to want. You’re just going to want them all in like one, one. Okay. And then do like the back and forth like this, this, this, this, Yeah, yeah, yeah, yeah. And then also like really hammer, like what the value of this should be. You know what I mean?

Like, you know, each one of these modules we would normally sell for $50 a piece, you know, all of this is like a 506 $65 value or whatever it is in your mind. It makes sense. But today we’re selling it for 1 29 99, like that, like that’s a big selling point too, is how much this is really worth and how much of a great deal this is.

And we really just want to make it seem like it’s an absolute, no brainer that they, they, they sign up for this. And then also like the customer reviews, like right now, we’re kind of stuck with the people having to go in and add these customer reviews manually. But if you have like testimonials and stuff like that from previous customers,

from the other products, you’ve done adding all of those to the sales page, that’s awesome. Like social proof like that at five-star reviews and testimonials just build more authority so that they trust being, you know, they feel trustworthy enough to whip out their credit card and, and spend $130 on this. So I think you have all the pieces you need.

It’s just kind of putting them all together. Great. All right. So would you focus on doing the landing page and like switching that first and doing like directives product, or would you do the blog posts or like, you know, like the video route adding value and then doing the regular, the one that we already have, In my opinion, I would say focus on the landing page,

just because at the end of the day, we’re going to want to point all of our traffic to something that’s like very sales, optimized, like optimized for conversions, where, whether they’re on their phone or they’re on their desktop, everything they need is right there in front of them to be able to make this buying decision and any type of barrier for them to entry,

whether it be price. Well, then we’re saying, you know, well, normally this is 600 bucks. So like, you can’t really have a price objection, because this is how much the perceived value of it is. Sometimes the objection could be time. So talking about how easy and flew with the courses and how like this many hours a day can achieve this amount of results or whatever it is,

like being able to talk about the time commitment. Sometimes that can be a barrier to entry to people. And then also like them just trusting you enough. So like reviews, testimonials you guys showing off how authoritative you are. If you have like certificates, if your team has certificates and things like that, like that’s all stuff that’s very valuable on the landing page.

So that no matter what, if a prospective parent is on this, that like all their questions or concerns are addressed and they don’t have to go anywhere else to try to find that. So those are all things that you, it looks like you already have just not in a concise, concise landing page. So that’s what I would say would be the main thing,

because at the end of the day, when we have that asset, it’s so much, if we’re really comfortable with that sales page, it’s so much more comforting running traffic to that versus something that you right now, we have something, but in my opinion, it just doesn’t have the full picture to be able to sell it, to put our best foot forward selling it yet.

Oh. So would you say, because like, you know, so we’re like professionals that can be like, obviously hired out to do like consulting and that kind of stuff as well. So like, do you think as far as saying like, you know, cause I know a lot of times with the courses, they’ll be like, oh, it’s a $600 value or whatever,

but should we maybe do like how much she would charge if she were hired out as like a consultant, like as opposed to like the course. So like, Yeah. And you can phrase it as like normally, you know, I charge this much per hour, but the thing that you’re struggling, like in my opinion, the marketing angle in regards to that should be like,

you know, our biggest struggle in life is that we’re not able to help more people because previously we’ve needed to be able to be hired out one-on-one as consultants. And it would cost this much and families can’t afford some families can’t afford that. And there’s only one of us, but that’s why we created this course so that it can be affordable to everybody and everybody can have access to this information and our services without needing us to be there.

And we can help millions of people, which is our lifelong dream has helped every family in the world, which we can’t do with until today. And like, that’s an amazing like angle. Yeah. I liked that a lot. Okay. We’ll definitely use that. Yeah. Okay. Well I think you answered my questions, so I think we’ll just,

I’ll do that. Cool. Cool. Awesome. Well, I hope that was helpful. And like, obviously if you have any more questions or, or if there’s anything that you want more clarity off, just, you know, let them know thinking your touch would be, if you have any questions and next Friday, if you make any progress and want to check back in,

just let me know. Okay. No problem. Okay. So I did see some questions pop in as we’re going. So I want to jump into those. So Svetlana says, Hey Andrew, quick question. When you have a second, have you ever seen ads that are just up and running, not spend money and just sit there. I have an ad that’s not running and spending money and then it stopped.

I’ve duplicated restart it. And a second ad is spending either. I’ve been seeing that a punch this week, specifically with dynamic ads, are those dynamic ads that you’re talking about, spent a lot of where you’re running multiple creatives and the dynamic as turned on. Okay. Sexy. Okay. So potentially I haven’t seen this as a, as a glitch lately.

It could be the potential bidding strategy. If we have it set to cost cap or do we have it set to lowest cost for these campaigns that aren’t spending both. Okay. So it could just be a Facebook glitch that could be worth reaching out to support on. And just saying, you know, I’ve had, these campaigns have been live for 24 hours.

They’re not spending also I’ve duplicated them and restarted them and they’re not spending either. And it could just be a glitch inside your specific account. I’ve been seeing it a lot. And the fix that we found is a lot of the times it’s been dynamic ads that aren’t aren’t spending. And when we turn dynamic ads off, then it does start spending. So it could be that,

but if it’s something set to lowest costs, then normally it should have no problem spending. So I would say if, if none of these, these troubleshooting things work as far as changing bidding strategies to lowest cost testing, like even if you add like, like test, just to be sure you could duplicate it and like remove all targeting and just put like a $1 a day budget and just spend $1 to seeing if it will spend.

And if it spends like 10 cents and it’s like, okay, you can pause it because you just know that it starts spending and then you could be like, okay, well, when you go to Facebook support and be like, you know, these are the audiences I’m using these Beatrice target I’m using. When I use this, it spends when I leave it wide open,

it doesn’t, if you have a wide open on lowest cost and still doesn’t spend, but it’s almost guaranteed to probably be a glitch where you can let, you know, led support know, and they will have someone look into it and it could be something has been going on. I’ve been hearing it a ton lately, not just here, but in,

in my agency as well. We have a media of ours saying that their campaigns aren’t spending. Yeah. So it can be specifically like based on creative, like for some reason, Facebook isn’t using putting this ad or this creative or this, whatever it is into the auction. And there could be something like that where that could be where the glitches. And I think that’s what it was when I said we were running dynamic ads,

one of the creatives, for whatever reason, might’ve been glitched where it, like there was something where it wasn’t being put into the auction rotation. So it could be, it could be that. So I would definitely recommend just seeing, reaching out to the board and seeing if they can help you, because it seems like it’s something that’s definitely out of all of our pay grades on this call,

but it is not just happening to you if that makes you feel better. Cool. The second situation is that the cost gap, as you ran me through last week, I set them up first that $25 cost gap. And they sat there for two days and only spend about 15 cents between three ads that duplicated and restarted third dot cost caps. It was tuition.

So it may just be with the cost gap that we might need to increase the budget and at a higher budget and test it again. And it could just be that Facebook’s not getting enough signals and data to really let the cost cap work. So it could be that it could be also the faculty that I have to just set the cost cap even a little bit higher.

If it still doesn’t work, then a hundred dollars per ad set. So basically when we have a a hundred dollar ad set and we have a cost cap of $25 is basically saying Facebook, you know, you need to be able to go find me for sales at, you know, $25 a piece. And if it just, for whatever reason, isn’t getting enough signals or doesn’t have the confidence of that,

it may not spend. So I’d recommend maybe testing the budget maybe at like 250. I know that sounds scary, but it’s still same thing. It, if it does spend, it should get sales at close to your target CPA. And if it doesn’t, if it, and worst case scenario is it probably won’t spend it all. So potentially try increasing the budget if,

see if that helps it feel a little bit. Yeah. Yep. So that way Facebook knows it has a little more wiggle room to go out in the auction and try to get sales, which right now it’s just not confident. It can get four for a hundred dollars and that’s why it’s not spending. So yeah, I would say two 50 with a $25 cost gap.

And then if it starts working and you can readdress it from there, sometimes when I’m using cost gap, I put $500 a day budgets just because I know the worst case scenario is it probably won’t won’t spend it all. Cool. Cool, cool. Well, we have 10 minutes left. If there’s anyone who has another question or, or wanting to troubleshoot something or wanted add any disinformation about,

want any information about anything going on with ads or the digital marketing world in general. Cool. No problem, but it out. And if not, then I can try to come up with something to talk about. Let me see. What’s been going on lately in the ads world, other than I’ve been seeing the same situation where ads sets certain ad sets that aren’t spending for whatever reason,

it’s definitely a Facebook glitch going on. We’re also seeing that what’s been working well for me is definitely focusing on if you’re struggling with your ads, focus on like the, this is like so abstract focusing on the angle of like how you’re presenting the ad, presenting your product and try to think about it as trying to be, you know, a little bit like over the top or a little bit sensational.

So like, I pretty sure it’s for Atlanta, you have like a cooking gadget. So like I said earlier in the call, something like that could be great to try ads that like, you know, take talk made me buy this or kitchen gadget or this kitchen gadget is going viral and having like big in your face, thumbnails to videos are big in your face graphics or whatever.

It is like some type of angle that makes people just be curious about what the product is. And, you know, you know, cooking enthusiasts are, are, are going crazy about this or, or another ad angle could be the, the, the hottest selling kitchen gadget of 2021, the must have kitchen gadget of 2021. The must have a gift for mom,

like the perfect gift for any mom who loves cooking the perfect gift for anyone who loves cooking, like things like that are like, what gets people to stop in their feed? I found myself like getting into almost like a habit of just running ads as, as a marketer and not trying to run ads like to myself as a consumer. And like I said,

like stepping out and, and like how I view what I look at ads and seeing what type of ads that makes me stop. And, you know, if you make me stop and do your ad, you’re doing a very good job because I look at Facebook ads and Instagram ads all day, and those are the types that do it. The ones that feels like it feels like a Buzzfeed article or it’s funny,

or it’s in my face, or it feels like a piece of content, a organic piece of content that someone could share if will, can work really well for use Filana is filming. Like I talked about a little bit earlier filming ads that are filmed on an iPhone that feels like a Tik TOK that you could actually use the app Tik TOK and like make it where you can add text overlay.

You can add music, you can have those little cuts filters or whatever you want may get intake talk, but you don’t have to post it to tick tock. Once it’s created, you can just save it to your phone. Once it’s on your phone, you can email it to yourself. You could drop box it to yourself, and then you could upload that to your ads manager.

And you could have that be your ad. And that will, those are working really well, like ads that looked like take talks and think about an angle to, to tie into that. Like Tik TOK made me buy this kitchen gadget and it’s from like a first person’s perspective. And it’s that person showing off this gadget and all the different cool uses of it.

If it feels like fun and informative and, and like just feels like a tick-tock that you would just watch. And you’re showing that to people who love cooking, you’re showing that the people who buy kitchen gadgets, that’s so much better than just like a picture of the tool. Yeah. Yup, yup. And goes for anyone on the call. Like those styles creatives could be really cool to try.

Not every, it won’t, it will not work for everybody like Mike and like put on the band stuff. It would be great for like special events, like running black Friday ads that are, you know, potentially ticked docs are running black Friday ads that are like testimonials running, running ads that are, have this type of angle to it. But also our,

our for specific, specific reason. So like, I recommend anyone who’s running ads, like throw a Halloween sale, whatever it’s Halloween, like, give them whatever, whatever 10% off, whatever it is, your normal thing is increase your price by 10% and then say it’s 20% off or something like that, whatever you have to do. But if you can always tie away an angle to your marketing,

that’s either unique, entertaining, funny, or, or making something feel like it’s time sensitive. So like I said, the Halloween sale or whatever it is that’s coming up, that makes no sense for your brand. There’s a reason like Amazon does prime day. Amazon has prime day because they have all these crazy deals, even though everyone knows the deals,

aren’t that good, but it has people excited to go spend money on their store because of this, for specific reason. It’s prime day it’s today only like I find myself on prime day, like scrolling through Amazon with my credit card, just hoping I find something that I want to buy. So if you have a target demographic, that’s keyed into your store,

that you have products that your key demographic wants that giving some type of time constraint, some type of angle and tying it to something that’s happening right now, whether it’s current events or a timeframe, that’s always going to work. Like it always works. It may be like a little boost for the month, but it will work. So the last one of the last brands I had that was running at massive scale,

we did a labor day sale. And then we did a Halloween sale. Then we did a black Friday sale. Then we did a Christmas sale. We did a new year new you sale for the new year. And then we went right into president’s day, labor day, Memorial day, like Easter, like any reason we could, because that people who are kind of on the fence about buying,

like you just have to give them that reason to, and it’s as simple as like changing a couple of color schemes and changing some ad copy and, and maybe giving them a coupon code. That’s only good for this period of time. That can be enough to cash in a lot of buyers. And we have to figure that a lot of the times we’re spending money on customer acquisition and people who are going to our store.

People are like adding to cart and they’re considering, and maybe those people will stay in considerate consideration mode for like months at a time. Maybe they’ll never actually end up becoming a customer, but those big swings that like special events. And we have like at least probably one special event that we can even just run it for one weekend. A lot of times that’s a smart way to be able to cash in a lot of those people who are in that consideration phase and get them over the line this week.

Because the reason I always say that’s important because sure, we’re giving them a discount. Maybe we’re giving them 10, 20% off. And that does like, it’s unfortunate that that hurts the bottom, the bottom line a little bit, but these people we’ve already paid, paid. We already paid for them to come to the site. We’ve already paid for them to be an add to cart.

We’ve already paid for them to consider us. So if the option is that like we’ve already paid for these people to consider becoming a customer. If the option is to give them even more of a discount to actually get them to become a customer versus us losing that money forever, it’s always worth like doing a little push like that to try because it has a really,

really high conversion rate. And it definitely will liquidate a lot of the advertising costs for the month that potentially we didn’t see ROI from because we had so many people in this consideration phase still. So, especially with e-com, it’s a great, great tool to use. So that’s what the last of my nuggets I have for today. I hope everyone has an awesome,

awesome weekend. And I hope to see a lot of you guys next week. All right. Have a good one.