Summary of Jam Session:
In this session we did 3 critiques. Dennis Caber – Hunting Store. Kathy MacMannis – Nursing apparel. Paul Liburd – Luxury clothing.
Critiques:
Critique 1
0:01:00 – Critique number 1 is for Dennis Caber, https://beyondhunt.com/.
Homepage: The search bar is not optimized, visitors who use the search function typically convert 3-5x higher. The team discusses methods on a better way of showing off the mystery shirts within the club. Remove automatic sliders on featured products and change it to best sellers. Use your value propositions such as mission statements, in more prominent places. Tanner shares some inside knowledge on what charities to work with.
Collection Page: The collection page is lacking all the relevant filters an apparel store needs, including colours, size, style etc. 1 column layouts work especially well for text-based designs. Remove designs that do not sell, it creates a paradox of choice and increases cognitive load when browsing products. Lifestyle images work great for secondary hover images. Include reviews that aren’t 5 stars and make sure you are replying to them.
Product Page: Adding lifestyle images will allow users to imagine themselves wearing your designs. Matt and Tanner talk about doing a basket analysis on what sizes sell the most, and slightly increase the price of the larger sizes. Grayscale UVP’s to keep the visual hierarchy on the ATC button. Turn on post-purchase surveys via Lucky Orange to gain valuable feedback from your customers. There is no emotional invoking copy in the description. Add shipping estimates or details on the product page.
Checkout: Include charity support in the checkout logo.
Critique 2
0:48:00 – Critique number 2 is for Kathy MacMannis, https://macattackgear.com/.
Homepage: Matt talks about giving actual value user signing up to push notifications. Banner CTA seems. The team discuss optimizing the menu, bringing your top sellers i.e. Jackets, on to the top level of navigation.
Product Page: Casey mentions ensuring the site is optimized for mobile. Selecting the styles is not intuitive for the user. Matt talks about the paradox of choice. Offering less color options will in fact improve conversions. UVPs are difficult to read and they could be presented clearer. Size guide is much too far down the page.
Critique 3
1:13:35 – Critique number 3 is for Paul Liburd, https://acevestiti.com/.
Homepage: Add microtext within the search bar and add product filter and search app so that your users search experience is optimized. Bring the search bar out on the homepage on mobile, not behind the menu. Clothing collection is too broad, you need to break your collections up into specific collections such as Caps, Hoodies, Pants, etc.
Collection Page: There are no decent filters on the collection page.
Product Page: UVP icons are unreadable. Tabs should not have a scroll feature. Make the shipping and returns super simple, if you have walls of text customers will be scared. Reviews should be full width.
Checkout: Continue to reach out to Shopify support to get the GA field unlocked so you can install Checkout Bump.
Noteworthy Topics:
0:30:45 – Use Lucky Orange to gain valuable insights
0:40:00 – Benefits of dialing in your Google Analytics
1:25:00 – Simplifying your policies