All right. How’s everybody doing? How’s everybody’s we go in, everyone has said it for the weekend. Okay, cool. So, Hey Kelly, I’m going to jump in. We have a question pre submitted by Cole, Noel. He looks like he has so-and-so some mats that have that gun parts. And so it looks like he has a question about some creative questions.

So it says in the past we’ve been told not to have any zoom features on our products because of the, because it’s bad for mobile. We have recently been told we should have a zoom feature because our products feature intercut in smaller parts of what should we do. Okay. So I’m, I’m trying to think about when it comes to Facebook. If we’re talking about the creative,

like zooming in, on the creative particularly, or what, what particularly, so let me see if Cole is on a call today. Hey Cole, I’m gonna add you to the call just so you can help. Hopefully clarify a little bit. Let’s see here. I just wanted to see if you could help clear up your question, couple questions that deeper so I could get a better idea of what you’re,

what you’re looking for. Okay. Maybe there you go. Effective connecting a call. Yeah. I can hear you. How you doing? Good. So I’d love you to just, if you feel me a little bit more information into your question. Yeah. So I was referring more to, and this is our first time in the call, so I didn’t really know what was appropriate.

Yeah, no worries. Hey, no. Is this kind of free form? I’ve just, even though I saw pre-submitted questions. So I was referring more to the products, the product page itself on Shopify. So yeah, on our actual website and I put a link in there for you, but so the gun mats themselves to have schematic breakdowns each other and all that stuff.

And so pretty much like we’ve been told before to not have a zoom feature because we bought on mobile, but then recently we’re told to add one and that we’re an exception because of our, you know, the parcel Mattson. So we just wanted to, I don’t know, some more clarification and understanding there For sure. So I think it could go either way,

understand why it could be difficult on mobile. Maybe if it was just, I mean, Amazon does it on mobile, like zoom features. So maybe if there is a specific, specific type of plugging that could make it work specifically for the way you guys are doing it. I don’t think it really matters too much. I’m going to open up the,

the, the, your call on the, your website on my phone, just so I can see particular what exactly we’re talking about, but as far as what, in regards to, you know, pay traffic and stuff like that, which is mostly what we talked about on this call, I’ll see any reason. I really just, you know, focus on really the conversion rate.

And if we think that if we think that potentially it could hurt or help conversion rate, if you’re doing a really good job on your advertising, explaining the product and showing off the product in the ads themselves, like I see you have this ad here where it shows the video here, pizza, creative, you have on the site where it shows someone going through and like laying the gun down on the mat and going over the benefits of it and show up,

showing everything. I think if we do a really good job on the, the ad itself, showing off the product, the features of it and showing it up close, that we may not need to add that zoom feature to the site, which we feel like if you feel like it could potentially hurt conversion rate on the, on the actual store. Yeah.

No, that makes, that makes sense. I think like just AB testing, it might be the smartest thing to do. Yeah. So when I go to your, what I go to your, when I go to your store on my phone, I do see that like with the product photos, that is a little bit harder to see up close.

I could see people wanting to zoom in up close. So as long as it worked well on mobile, like obviously test it before it goes live and make sure it’s, it’s kind of seamless with the integration site. I don’t think it should. Shouldn’t hurt you guys too much just because I could see people really wanting to zoom in. So I kind of agree.

Sweet, Cool. No problem. Did you have any questions, any other questions when it comes to Facebook ads or anything like that, that goes along with your, with what you guys are selling? Not really, Facebook has been really tough for us in our industry lately. And so, I don’t know, we’re kind of pivoting, not totally from Facebook ads,

but trying to do some other things as well. And so yeah, just kind of wanted to hop in and see what everyone else is doing and see if we can get some good ideas going. Absolutely. Well, we do this call every week. So if there’s, you started getting more into Facebook world or Google world, or really, I mean,

I can do ads. I run ads for a lot of different platforms. I feel like your demographic is, is on Facebook, but I can also see those ads being difficult to get across, just because anything to do with firearms, kind of Facebook kind of initially groups together, and you can get as rejected and, and things like that, just because of the industry you’re in.

So I could see it being a little bit of a hurdle right at the beginning, but, And that’s been, the hard part is like, cause we’ve been running ads for a few years now and like, we were able to really scale them and it really helped grow our business a ton, but then lately with the new iOS update and then just Facebook cracking down even more on,

I mean, it’s a mat, you know, but even then, yeah, They related To our arms. And so it’s, it’s really tough. And so they have less information to go off of. So we’ve seen a lot of our ads are being pretty much just like regurgitated and two are the same audience. And so sort of like creative fatigue.

So you’re trying to come up with some new stuff, some new ads, both video and image and just test every single week some more to see if one catches and see what, Yeah, I would say some of the best, the best types of creatives I would say would work great for you guys is if you could get any, you know, videos of people using using the product,

that’s like kind of like, seems like influencer content. Like even it doesn’t even have to be real influencers, but it could be you or anyone on your team just showing off the mat, how they use it and treating it like a YouTube video, like an unboxing video. Like those things like that. Those are working really well on Facebook. So they feel like native content,

anything we can do on Facebook ads to make our ads not feel like we’re we’re advertising. So for example, I was just working with on another coaching call with someone who was running ads that were about people saving money on their taxes to be able to, I think it was veterinarian. So for veterinarian practices, who can, who, who this attorney who could help them save up to like 20%,

$20,000 a year on, on their taxes or something like that. But when I went into the call, the ads were very much just like selling this service. But what I love to do when I do Facebook ads and what always seems to work is if we can treat the ad as almost events or organic posts. So what I did with them was we thought about like,

what is $20,000 to a lot of people, to a lot of people that could be a vacation that could be a car. It could be a down payment on a house. So if you treated your ad, like it was one of those. I use the example that people in, you know, you probably see it on Facebook all the time. There’ll be someone who maybe you haven’t talked to in 10 years,

right? And maybe they buy a new house and all a sudden they take that picture of them when in front of that new house. And like every single one of those ends up on our newsfeeds. It’s just like something with the algorithm that Facebook just knows. Everyone needs to hear about this big life event. So if you treat your, I had him treat his ad like,

okay, if, if this person saved $20,000 and were able to buy a new house and the ad was telling the story of someone who did this and the photo was a very organic picture that looked like it was taken on an iPhone. And the ad just looked and feel like one of those posts of people showing off this new house they bought that gets so much more engagement.

People stop in their feeds. And they want to know who’s this person who just bought a house that someone I went to high school, went to college with. And they’re not realizing that it’s an ad until they’re already engrossed in the ad. And that’s what it is. So things that feel native are like testimonial videos on boxing videos. Like when you go to these YouTubers,

these YouTubers were showing off products. Like you have the kids who these kids who have like millions of subscribers on YouTube, and all they’re doing is unboxing and playing with toys that people are sending them for free. That type of stuff. It works really, really well because it doesn’t feel like they’re being sold. Anything it’s just showing off a product or a service in,

in a, in a way that feels more like content. So for you guys and your maths, I could see a video of potentially someone who’s just in the demographic is really into the types of products you guys offer and doing a video showing off the product, talking about the product, talking about why it’s such a good value, the benefits of it,

why they love it, how they use it, things like that. Because when it pops up on people’s feeds, it’s just going to seem like someone in their key demographic doing a piece of content, not necessarily selling them on anything. And anytime we can kind of like trick the end consumer to consume our ads without being realizing it’s an ad works. I,

I firmly believe that everyone who is been on Facebook, we’re very aware of what’s an ad and what’s not an ad. And so anytime we can kind of blur those lines to make it feel like it’s not necessarily an ad, it tends to work really well. So that’s the direction I would go when I’m thinking about what type of creative I’m making. Like,

does this seem like it could just be shared by somebody and someone could get value from it if they just share it to their feed. So I always like to word my ad copy. Am I creative like that? So that it seems really organic and native to the platform. If it seems like something that could just be shared by someone in the key demographic is like the metric.

So if something has like tons of stock photos and it’s like, clearly stock photos, someone probably wouldn’t share that to their feed. If it was a video that was like, clearly just a commercial people might not share it unless it was really, really funny or really creative. Like you can think about Superbowl ads. Like people share those, but people don’t share like your generic commercial talking about a product.

Most of the time on top of that, if you think about content where it’s like, you can create ads that are like memes because people share memes. Memes are funny. You see a meme on your feed and you immediately want to consume it. If your ads were names and you could somehow tie memes cleverly into your products, that’s going to get organically so much more cloud and people are going to stop and view the ad specifically because they recognize that it’s a meme.

And that’s what is getting the click through rates and working these days because people are so aware of if they’re being advertised to or not. So does that make sense? Yeah, man, I was like a lot of notes there. I think the tongue, just thinking of some ad creatives and just different ways that we can really get going. Cause because yeah,

we do. I mean, we post a lot of memes just in general that, and those are always right. Our highest engagement. It should run your ads, man. Just run those as your ads. Yeah. It’s just hard. It’s just like incorporating our brand in those meetings, right? Yeah. Yeah. Well sometimes it can be like before and after style.

So like there’s ones we talk about. We, we do where it’s like a picture of a celebrity and a person who kind of looks like the celebrity, but isn’t the celebrity. And it’s like a low like discount Walmart version of a celebrity. And you could say like before, said product and after set product, like assembling your gun without this product assembling you’re going with this.

But like it’s as simple as that, like the meme is more of the vehicle to get, to get people interested in whatever you’re selling. It doesn’t have to be the main, like it doesn’t have to be super, super on brand. It just has to tie in and it doesn’t even have to be the most like clever thing in the world. It’s just,

anyways, you can like subtly tie in your, your ad and then you can, once they, you know, are consuming it, they’re going to be curious to what it is. And then your headline could be like the number one, selling a gun, you know, Matt for gun assembly or whatever, whatever it is that, you know, the product is that you’re you’re benching.

But anything we can do to just kind of like be on the platform and be providing value. And when I say providing value, it could be providing like content. It could be teaching someone something, it could be providing entertainment like that is value. Making someone laugh and smile is valuable. And when you establish some sort of value you’re giving to the person who’s seeing your ad,

you’re automatically one step ahead. So a lot of times that value can be testimonials because it’s getting someone’s first word opinion about a problem or something they had. And you’re offering, they’re talking about how this product or service solve that problem that is valuable providing like something for free. So saying like these are the top three tricks to keep your gun clean. And it’s a video talking about that.

And you’re saying at the end of it, you’re saying like one of the most important things is to have a mat like this. Here’s why we need to have a mat like this. This is the one I use. And I love you’re providing value by, by having that piece of content, giving them tips or tricks. But you’re using that as the vehicle to pitch your product,

that’s a way to offer value. Or like we talked about memes, just like putting a smile on their face, having something funny provides value. That’s why brands like Dr. Squote squash who sells soap on YouTube. They’re doing so well because their ads are providing value and being funny and entertaining. And they’re selling a really good product on top of that.

But if it was just a static image of some fo you know, some, some people who are clearly stock photos and you had a picture of a bar of soap, Dr. Squash soap, and you said, save 50% off our soap. Like how many people are on Facebook, really? Like hoping they see an ad to buy soap. But if you can do around it in a way that provides value and entertainment,

then all of a sudden you have people thinking about considering buying the product. Yeah. No, I, I love that, man. Thanks for the examples. I think that’s going to help a lot. Yeah, yeah. I can definitely show some more examples too. So appreciate you jumping on call and if you have anything else, you know, let me know.

And we’ll, we’ll do this call next week too. And we can, we can give a little more. Yeah. And just real quick. So you guys work with shelter public as well. And they’re kind of in the same conservative space that we are. And one ad that they ran was like, whenever there’s, whenever Facebook deem something to be kind of like borderline,

they make like the, they like blur it out and put the eye over it. And like you have to click see it. Right. So they made one of those and it was like, the following information could be like sensitive to some people and they ran it as an ad. And it’s, it’s just like blowing their website up even more. Like,

I hope it’s successful for them. I don’t personally work with them. BGS build, grow scale. My, I just help out. They’ll go scale on like the ad side. So I have my own I’m own as agency Sawtooth. And so we run ads for probably about 30 different friends right now. And we do everything from like creative funnel optimization because well,

most people here on Shopify so that when you funnel optimization is build gross scales the best at that. But, but the main things we offer is, is media buying and creative services. So we feel more on video ads. We make around that acumen jabs based off all the ID ideologies I just talked about. And then that goes to my team of media buyers that then run the ads themselves on the platform.

So that’s kind of what we do. So that being said, that seems like a very brilliant ad, the way they’re doing that to get people’s attention. I just worry. At some point, Facebook might come down on them for that because of two reasons, because it’s almost like you’re impersonating the platform which I’ve gotten in trouble for before, when you make it seem like you’re acting as Facebook.

And since that’s like one of the, what Facebook uses to moderate things, it’s probably like a proprietary, the imagery of that is proprietary to them. So they could get in trouble for down the line compliance wise. They’re probably getting aware of that for now. And to anytime that’s like something that’s seems like it’s clickable, but it’s not clickable. So if you have like an ad as a button in it,

it says buy. Now that is against policy because that ad is making it seem like there’s something clickable in the creative. That’s not actually a button so they could get in trouble with that because they know those boxes say like click to like unblur or whatever it is to see the content. But if that does work, then hell yeah. Like go for whatever I say,

whatever works works. You know, I appreciate the inputs that’s that helps a lot, gives us a lot of good ideas we’re going to go forward. Awesome. Awesome. Cool. Cool. Cool. So sweet. So Nick, yes, I do have some examples of ads we are referring to. Let me see if I can bring some stuff up.

Let’s see what would be a good one here. Let’s see. I think we have, Okay. Let me see. Cool. Let’s do this one. So here’s one where we, we did at Sawtooth. Yeah. Unboxing videos were great. This is not one of those. This is an example of an ad that we ran. That was just,

we just, it provides value because it’s funny and it’s, it’s a higher production. And here’s an example of when we were in, I don’t want it third wheel on a date. One that walks you home on a mile day to make sure you got to the front door. All nice and soggy. What about when he shows up Brett for that big job interview to get started,

to make new friends, meet our one, use any purse for wipes. We’ll make sure you can enjoy every moment of romance and peace. Get home from a long day. Nice and dry nail. That job interview our clinical strength, antiperspirant wipes are more than ready for whatever swept throws at you, guaranteed without worrying about this guy. So click that link and stop embarrassing sweat before it stops.

You get sweat block. There’s one example of something we made. Let me see if I can find that little was Here’s another one. So this one is for a at home kind of like course for moms who want to teach their kids how to like pick up after themselves and like have a tidy house. And a lot of times parents struggle with like the mom having to pick up everything and clean everything.

But this is like a course that helps do that. And so we do some ads, this style that always seemed to work because like I said, they seem very native to the platform. So let me try this one, which is why you can see. First thing we noticed is that it’s, it’s a tall, it’s like the size of a phone screen.

That way, when it’s on mobile, it’s basically taking up their entire screen, which means they’re not being distracted by anything else going on Facebook. We’re getting us taking up as much real estate as we can to make sure that, you know, people can’t get kind of away from what we’re doing, but let me try this, this one’s a really short one.

So what we do is we actually make a lot of these ads in, in tick tock so that it looks and feels like the tech talk platform. Because naturally just, if you think about psychology, when people see a tick talk on their feed, they assume it’s going to be shared because it’s funny or it’s something that’s going to provide some type of entertainment value.

Right? So whenever we can run ads that just look like someone shared a tech talk, it works all the time because what it does is people aren’t expecting it to be an ad. They’re expecting it to be some type of informative content. So I can show one more of those. The thing is this, let me see. Yeah, let me show there’s another one of these we made.

So sometimes like going low budget is what works. It’s not even having a huge high production, you know, like Dr. Squats and some of these brands. It’s just super simple. So that works really well. Let me show you a couple more examples just so we can get a full spectrum. Luckily I have access to all of our ads on here.

Let’s see. What’s another good one here. Cool. So, okay. So here’s like an unboxing style one. We did just like we were talking about Nick, that could be something any way anyone could do this on their own too, which is great. This is all stuff that we filmed on iPhones just with, with actors and, and, and peoples.

It’s not anything that any anyone couldn’t do on their own. If they have some basic video editing or even you could edit it in like talk, okay, let me show you this one. Obviously I’m not a small guy, right? There are a lot of different health risks associated with being a little bit on the larger side. And as I continue to try and improve my own health,

I learned a lot about the importance of gut health affects things like your digestion affects your mood, affects your ability to even use the bathroom. So what there’s got bundled lens is a three step program designed to recondition reinforce and rebuild your gut. So we start here with MegaSpore biotic. It clears the deck and reconditions your gust. Step two then is reinforcement.

And that’s why you take mega pre and reinforce a work that MegaSpore Biotics already doing because it supports healthy bacteria. That’s right. There is healthy bacteria and you get two mega priests, which is cool. It’s time to rebuild with mega mucosa. You can do dangerous bacteria out of your gut. You’re building a wall that will protect you going forward, breaks it down super easy.

Step one, step two, step three. I feel better about the journey that I’m about to go on to reinforce my gut health because of the total gut restoration bundle. So thanks fall score. I can’t wait to try it. So when this pops up on your feed, you don’t automatically assume it’s an ad. You know, it just seems organic.

It seems like something that just like naturally you might see a friend share or it looks like it could be a Tik TOK or something like that. So that’s why these types of creatives work really well. And let me try one more. Let me see. I don’t know a good, this one is we’ll find out together. Some of these are brand new and I,

I suggest everyone tries stuff like this forever. No matter what your brand is, They get older and have to work further away. Totally about this website, post access to The grades to get these in store Amazon well score Some of the super, super short, straightforward 15 seconds. Sometimes it’s all you need. But yeah, so these are all style,

different styles of creatives that seem real natural and the feed. And they’re all providing some sort of value talking about how it’s like talking about a tip or a trick or something that your friend told you that now you’re sharing that information along. It’s not just always just hammering the product or service, like hammering you over the head. It could be viewed as something that is,

is, is a natural piece of content. So these are all style ads that I suggest everyone tries. Let me see if there’s another one here. These ones were not actually being creative for. Let’s see, oh, these ones are good. And do some security. Unboxing. Is this a good unboxing video? This might be an example of an unboxing.

Let us see. So this, I recommend everyone try as well, this style. So with this one, I would say the example is, is the fact that it opened with an unboxing just immediately creates intrigue. People are just like wanting, like if the thumbnail to that video is someone about to open this box then on your feed, you’re immediately like curious,

like what’s in that box. What are they unboxing? We’ve all been trained at like a boxing videos or these, these cool things. So if that fits for your demographic, that one was actually like one of the higher production you could tell that was shot. And like 4k had higher, higher production value, but that same exact brand, we do stuff like this.

Who would be a good one? This would be a great one, I think, oh yeah, this would be a really good one. So here’s the exact same product, but a completely different type of creative, but completely different angle, completely different everything the way to market it. And this one is also a little bit on the higher production. So when we take on a new client,

we do it all. We do static images. We do testimonials do UGC. We do tick-tock style ads. We do higher production stuff on boxings cause you never know what’s going to connect for each brand. And on top of that, every brand has like sub segments of buyers who may react to different types of creative. So the types of people who might react to an unboxing video might not react to this type of creative,

might not react to this type of creative. By now we’re acting this type of creative, just like me. I react to certain types of creatives. More. I might react to like a meme ad. That’s funny, more than I’ll react to a high produced unboxing video for whatever reason, but the people who like unboxing videos, you have something for them.

So it’s kind of like creating this little buffet where there’s something for everybody with your creative. So let me do this one right here. And this is the same exact product as we just watched. It’s called my energy levels have been through the roof. I’m super alert, focused at work. My appetite has been completely under control. The last few weeks,

going into a competition, it’s very difficult, becomes really hungry, not what’s called, just called. My appetite has been suppressed. I’ve been feeling energetic. The food that I have has been enough and I’ve been cleaning up stage. So same exact product, but nothing like nothing like the unboxing one, we, we showed it all, all completely different styles.

But yeah, like you said, Nick, you know, kids love unboxing videos. If you have a product that could, could reach, you know, fit that younger demographic than a hundred percent out of making creatives that look like detox, creatives that look unboxing videos, creatives that look like utuber influencer content. And if you’re doing stuff for an older demographic,

then sometimes it works really well is, you know, testimonial based stuff, stuff that looks real and especially stuff that’s within the demographics. So if your product is most people buy your product or you know, women in their forties then have a video of a woman in her forties talking about the life-changing results or, or experience she’s had with the product, have her being the one that’s doing a review of the,

the product or service and have it be filmed on an iPhone. Have it feel like she uploaded that herself. If my friend uploads a video of himself like a selfie style, I’m 10 times more likely to stop in my feed and look at that. Then if it’s something that looks like an ad, then if something that’s like a carousel ad, or if it’s something that’s a static image,

that’s been photo-shopped that has words on it that says save 50% off today that is clearly made with stock photos. So just really focused on what creative you’re running and see if it’s providing value. Is it, is it fun? Is it providing entertainment? And is it gonna pop off the feet? One of the biggest game changers for me has been realizing that how much thumbnails for video ads are important.

We had a eight minute long video that we were running as an ad and it was performing really well. It was forming. Okay. I should say, but the minute we changed the thumbnail or big, bright red square, that was Photoshop that it said this product is going viral. It immediately, it immediately skyrocketed our sales because the big red box and the thumbnail talking about this product going viral is what got people interested in,

even watching the video. And when it shows up on the feed, if the thumbnail is like blurry, if the thumbnail doesn’t make sense, people aren’t even going to watch the video at all. They’re just going to skip through it most people. And a lot of times, if you’re not on wifi, a video ad will not. Auto-play on their feed.

They have to click play. So your first battle is to make sure that your thumbnails and on all your video ads let alone that your video ads are good, but the thumbnails are almost as important. If not more important to all your video ads. And then if you’re running static image ads on Facebook, I would say, just think about like, does this seem like something someone would share?

Does it seem like an ad? Does it seem like something that could be organic content? And, and, and I challenge you to try to find ways to come up with ways to make organic content. Like I talked about the person who, you know, was using a picture of someone who just bought a new house as the ad creative, because all that creative is supposed to do is get,

get people’s attention. So that being said, if anyone has any other ideas of creative for their brand, we could talk about it. If someone wanted something they wanted to go for or troubleshoot, we have about 25 more minutes, I could help out someone in the call if they want a screen-share and maybe come up with some ideas. If anyone had any just questions in general,

they wanted to answered. We can do that. Pretty much, whatever you guys, you guys have just jump in the chat. And if you want to screen-share and troubleshoot something, we can do that. If you have a question, you just want me to answer, do that. I can keep showing off more creatives could come up with some creatives for you guys’ brand.

And if you’re struggling with creative, you know, you can definitely reach out to us. We do these creative projects for tons of brands and me. I run the media buying division of the company, but not all of our clients use us for media buying. A lot of them are, are perfectly capable, capable of running their own ads. The one thing that’s holding them back is the creative.

And if you don’t have good creatives and you’re not getting click through rates high enough, then he’ll be very, very difficult. Yeah, absolutely. Sure. I’m gonna add you Christie, and then you can share your screen and show us some, some ideas. Hello? Good. How are you? Good. Good to see you again. Yeah, it’s good to see you too.

So this week I made a couple, I’ve been making some new ads. So I was looking cause last week you were telling me to look specifically at like my outbound click through rate. And so I was doing that and I was noticing that some of them have were kind of low. They were like under the 1%. So I was looking at the ones that were above that.

And so then I was like, okay, some of these video ads are doing a little bit better. So, but one thing I noticed that was kind of weird was that some of my ones where they have the higher outbound click rate, they actually still have higher costs. Like the Roaz isn’t as good. Yeah. Sometimes that happens at, in general,

in general. Sometimes what happens is click-through rate is only one metric. So if Facebook sees that a specific ad is getting sales, it will spend more money on those ads. And then that will get more impressions. And then that will drive the click-through rate down. So something with like 500 impressions versus something with 5,000 impressions, the thing with low impressions will always have a higher click through rate in a vacuum just because it’s more people.

So also look at the impressions and see if potentially those ads with the lower click Drake that are getting the better Roaz potentially those are just because Facebook has shown them a lot more to people. And that doesn’t always mean. And, and at the end of the day, if an ad with a low click through rate is converting then awesome. But most of the time it’s usually the,

you know, when we think about Facebook ads, the higher the click-through rate, the more the cheaper traffic will get. And then the more people we get on the page and then the page converts at a specific percentage. So if that percentage stays the same, the more it’s just about getting as many people that we can to the page and our demographics for the cheapest cost.

So that’s why I clicked the rates important, but that doesn’t always like, it’s always an exact science because I could run an ad that says, click this out and you’ll get a hundred dollars and we could have a 50% click through rate because everyone who sees it is clicking it, but it doesn’t mean it’s going to work. Exactly. Like it’s like definitely I judge creative based off like the other creative.

That’s very similar to it. And then I judge it based off the impressions. Okay. All right. So can you, you can’t see my screen Pena? Not Yet. Okay. So let me just grab a couple, okay. Oh, wait, hold on. It started playing. Give me a second. Okay. There we go about there.

Okay. Cool. Katie. Cool. Yeah, I think everything’s there. I would, I would say potential maybe adding a voiceover to it could like improve it a ton, even if it’s you kind of just like telling that story over over it. And maybe like writing a short script that kind of goes along with each transition and it’s okay. That the words are there too.

You can even just be talking over it because some people will watch the ad with no audio. Some of them will, but I think just, you know, being able to speak to it until that story would, will go a long way adding to it and then potentially adding some type of like, maybe like just, just very mellow background music to,

it could be, it could be great to a great place to make a couple of improvements. But I think anytime, or ask you to really tell a story, I feel like you, you do tell a story, but it’s, it’s just entirely visual right now. So we can add an auditory element to telling that story and then really, really adding a call to action,

to a strong call to action at the end. I know we have it like visually, but I’m saying that the strong call to action at the end to saying whether it’s you want them to click whatever you want them to do, how, how quick and easy it is to get started and really talk about those benefits. When you’re doing that voiceover talking about,

you know, the, the successes of the program. Like we find that the average student, you know, reaches this milestone in this amount of time or, or things like that. Anything you can do to really tell a hammer, the benefits and the success stories of it. I always liked to format my ads, kind of with this kind of formula,

present a problem. I agitate the problem. I talk about why that problem exists and what that problem causes in people’s lives. And then I present the solution. And then, and then I, I have a call to a strong call to action at the end. So here’s what the problem is. Here’s how it affects these people’s lives. Here’s what the solution is.

Here’s how easy it is, how simple it is, how cheap it is, all the benefits knocking down any barriers to entry, why they wouldn’t sign up today. And then here’s how quick and easy and fast it is to set, set up today. So call it, click, click to click below, to learn more, you know, whatever that,

So for that particular product, it comes with like a $1 free trial, like try for the week. Like that should be the closing slide, right? Like Yeah. Saying, you know, you know, we’re running a special where you can get started today for just $1 click below to learn more that’s that’s all you would need there. And that would be,

that’d be a great call to action at the end there. Okay. Okay. And then what happens if like we’re not running a special light because the only product that we have that worth the dollar is that one, I have some other ads that I was working on this week. Do you want, like, they don’t have really like a special, So basically I like to lead just whatever the value add is.

And if it’s not really a special, like I have specials that are proven running 24 7, it’s really just assuming that this person is the, this is the first thing they’ve ever heard about us. What’s the what’s what can we do to most likely get them to sign up today? And sometimes by adding something like that into it is more of just a marketing tactic to seem like it’s somewhat time sensitive.

So there’s time is a factor where they should make this decision to Lavonne to learn more today because of this like time constraint. So whenever we can work that into our ads, I try to do it. Even if it’s not echoed across the landing page, it’s more just to inform them to help ease them into the clicking to learn more. Okay. Okay.

So if I’m doing, I’m thinking like a lot of times I’ll say some things like a limited time bonus or something, and then we just leave it up all the time. Just trying to see Did that with this one. Yeah. And then like sometimes they’ll call and be like, is it still happening? I’m like, yeah. Yeah. You know,

we run ads where if anyone adds to cart and doesn’t buy for like three days, they’ll get a, buy one, get one free offer. And then that goes away forever, but we always have it on all the time. So that it’s constantly for the people who have shown interest. So while it does make it seem like this is a flash sale,

it’s for three days only, it’s three days only for them. But it’s, it is running all the time for everybody. And it isn’t actually, there’s no time constraint. If they click the link, went to the page and then went back six days later, the page would still be there. They’d still be able to buy it. They just only see the ad saying that it’s a special,

Yeah. Do you want to look at any more of the apps and just give me your thoughts? Yeah. Show me anyone I’d love to see which one has the highest click through rate so far. I don’t know that I’m running all of them yet. I did just start. I turned this one on here. I’ll show you this one. And then with them,

with the public three, I like that leading with like a statistic. That’s, that’s awesome. It’s hard to find them, but I like them when I can. I think with those potentially leaving a little bit more time on the slide and having your voice over say two, just because I feel like the dual response of reading it and hearing it at the same time will just go so much further into hammering the message in their head and understanding it just because for me,

I felt like it was very quick on the screen. I wasn’t able to read it as I was Showing it to you. Yeah. So I think that will be a great, and I think adding a little bit of music behind it and then a voiceover telling the story will go a long way. Okay. There is some music. Can you not hear it?

I can’t even, maybe it’s just because it’s not sharing through the Oh, okay. There is. It’s just like random background music. It’s I’m not, there’s not anything else though. Okay. Here we go. Yeah. I really think that’s the main thing I would say is voiceover, just to get the point across and tell that story, I think,

write a little script and record it and then overlay it. And I think that’s going to be a really good asset. Okay. And then, so I was using the Harmon brothers. They have like an easy app that sell. So that’s like their ETA ad, which is like, basically like uses the testimonials on the ads. So they also have like a getting started ad,

but they kind of suggest like, we’re kind of just shows how easy it is to do so our steps, digital downloads. So do you think like an ad where I’m kind of like, just like showing them, like, you know, like they make the purchase that like they get the email, they can download it right away. Like, do you think that would be helpful?

I think it would be awesome to do like a screen ad where you’re almost like going through the process of how simple it is and then maybe running data to retargeting ads, to people who, you know, watch the first ad, people who click the site and being able to have a second point of contact where the customer’s journey is like progressing them along to showing them how simple it is to sign up and how quickly they get started today.

That could be an amazing asset for, for retargeting. Okay. I agree. Yeah, because like, yeah, some of them, a lot of our customers happen to be like a little bit older and not so tech savvy. And so they like, you know, they want us to make the materials for them because they don’t really know how, but then they also get scared.

Like I always can tell when we get an email from support that has an AOL email address that like you’re Going to be more help. Yeah. But that can be great. And it just goes to show, you guys could have a potential skew or it’s like, oh yeah, for 1995, we’ll mail you the packet that has all the stuff, stuff in it printed out.

And sometimes that can be a great add on that’s on top of the price they’re already paying and some people will pay for, it could have very low overhead. It could be a good, good, good. A nice little add on, Yeah, we have to work on that. We’re still struck. Like people want to buy them like actually printed and put together,

but we haven’t been able to figure that out quite yet. Cause it’s, it costs a lot like in cutting and labor and materials and stuff. So like when I’ve always, when I price it out, it’s always really expensive. And so that’s kind of been a struggle of ours because yeah. Like some people are like, well, I just want you to make it for me.

And I’m like, well, do you want to pay $300? Cause I mean, our stuff’s always huge. Like our packets are massive. So that’s another thing is like, you know, that set, like it comes with like 10 different things. So it’s like 10 different items, like styles of food. And then there’s like 120 cards per set.

So it gets like it’s like over a thousand cards, it would be, it would be very expensive to like ship out. Sure, for sure. But I think that, you know, if you can prove that you can sell this the way it is and digitally then that just opens up that door in the future to be able to work with a manufacturing company,

to get it, get it made, maybe cheaply and then be able to serve that because that could be a great, great thing that can even, even with a higher price to potentially convert better in the future. So I totally loved proving the concept this way and having that, that, that part of that ad, that talks about how easy it is,

could not only be great for, for the ad, but it’s also something you could do kind of like SOP that whenever someone emails support, you can be like, here you go. Here’s a loom video. The video that literally was the ad of a sale, walked me through step by step. So it could have dual purpose for sure. And save you some time on customer surface.

That’s a good point. Okay. I have one more. So this one’s different. This one is actually, we like have certain products that we actually ship out. So this one is basically we shipped them a toy directly from Amazon and then we email them the company cards that go with it. So this is, I think, let me double check.

I think this is, Yeah, I think it’s great. I think what could be cool is if you could get some people on screen saying some of those testimonials, like if you could get the people who set them to, to potentially be on like, if this is like a dream list, but to have them say it even like selfie style on their camera so that you could be showing like benefit a,

of the, the product being used, then, then a testimonial of a happy parent talking about it, then the second benefit of being used and then another test, the third testimonial, it seemed like all the testimonials were kind of there at the end. And I think we kind of went back and forth between the product being used. And then between the testimonials being an actual person,

a talking head, actually the person talking about it could be a, could be a huge, huge winning ad. And then the same thing, call to action at the end, like click below to get it 50% off. We’re like 50% off today or whatever it is, even if it’s marketing 50% off by saying it’s normally this price or whatever it is.

But I think just that strong call to action at the end. And then if I had a dream list, I would say those testimonials being the actual, an actual person testimonials, and then having them intercut between the showing off the product or service. Okay. So even if I can’t like necessarily get the actual customer, just like take a video of like my friend basically saying like repeating what they said Those as I showed him the call,

those are all people who like work at my company. Like those are all like employees. Like most of us just we’ll be like, Hey, miss misbehave up on Wednesday and film ads for this person, because we’re just doing it with our phones, the guy at the talking about the really Jack Guy who was talking about being ready for competitions. That’s a,

the head of the creative visions brother. So yeah. Yeah. So that’s totally fine. It’s, it’s all about, what’s going to look best to the client, the person who’s going to see the ad. It’s not about the necessarily like the integrity of it. It’s just how, how can we get this to make it convert and means necessary. There is platforms where we can hire like influencers to make content and stuff like that for you,

but they’re incredibly, incredibly expensive. So we always leverage our family and friends and ourselves to make content for all the brands we worked with. Okay. Okay. We can do that. Okay. Well I think that was it. Did you want to see, do you want me to show you? Yeah. If there was anything on the specific ad account you wanted my opinion on,

we can look at that, but yeah. It’s completely up to you. Okay. So yeah, the breaches, not the impressions. Isn’t that much. This for today. Let me see what oh, that’s just for today. Yeah. Okay. So, so when they launch, I can’t remember what day I launched it. Let me just do it for a few days ago.

Okay. So that new one is on the top. Yup. So the reach is like 3,529 impressions. So he had saying it hasn’t made a sale directly yet. What do I need to spend? And then see like the cost per content view is way higher than the other ads. Yeah. Yup. Yup. So I really think it’s probably just showing you that,

that you know, the ad that’s getting the best results is getting the best results. I’d focus on that. Even this is one of those cases where the click through rate may be different or could be potentially as the ad copy the same exact for these two. Let me double check. So that’s we need to start teaching students. Oh no, it isn’t the exact same.

Cool. Ruby’s Usually kind of long it’s usually like story-based. Yeah, exactly. So, so sometimes it could be something to do with like the ad that’s getting the most conversions could be a, doing a better job selling what’s on the other end through the ad copy. And it doesn’t always necessarily mean that the creative, but that being said, I think the data shows that that’s the ETA build the bundle.

That’s your best ad? Probably so far. And I would just focus when I get things like this. What I do is I like get hyper-focused on that creative testing thumbnails for it, because I feel like the thumbnail could be potentially better. So is this the thumbnail right now? This is like for this one, that’s what the thumbnails, I wouldn’t want to edit This one.

Right. I want to duplicate. Yeah. So you can edit this one. We just won’t publish it. I’ll just show you. But when you go to the ad and if you say edit media and edit video and then thumbnail. Yeah. Cool. And then manual. Okay. So this is the automatic thumbnail is this, Sometimes it doesn’t always do that.

Okay. So it does look like that’s what it is. It could just be not displaying that, but just yes, like this thumbnail is much, much better. Like it’s much more eye-catching eye-popping it shows someone doing something because it looks like a piece of influencer content or a piece of YouTube creative. This doesn’t look like necessarily an ad. Yeah. We do try to not make our ads look very Addy.

Exactly. So I think, I think this is great. It must just be Facebook, glitching and showing the wrong thumbnail on the display. Okay. Let’s see what this thumbnail is on this one. Okay. So it’s the actual, I think it’s this. Oh, that means 80%. And it’s kind of like half blurred out. So maybe why this ad could be suffering a little bit in performance.

It could just Scroll down. They’ll show more. Honestly. Sometimes what I like to do is is whatever thumbnail they like here. If you also scroll the topic like upload, it will load like other thumbnails that are available. So if there’s any of these that a makes sense with the ad, you can use any of these and you can also upload your own.

So the video is 10 80 by 10 80. I might like take the absolute best screenshot I have from the video, like just manually and then upload that as the thumbnail, just to make sure I have it because this is basically just pulling stuff from the ad account. So what I normally do is play the video full screen, take a screenshot of whatever I think is the best thumbnail and make sure I try and make sure like the play bar and everything like that is out of it.

And then I upload that directly to Facebook. What’d you could do by clicking upload right there. And then you have, Yeah. Okay. Well, what would you say, like you would think like, is it that the actual activity that should be the thumbnail, like it is in the other? Or would it be the, like the factor whenever,

Usually like texts and stuff as thumbnails? I always find don’t work that great. I would say unless it’s something really, really, really strong, like a really, really strong fact it’d be worth testing and really bright colors, usually stuff that looks like, like, like I like that it has people in, it works really, really well. Sometimes people with a little bit of texts could work,

like have having that overlaid and also something that sometimes like creates intrigue, like Audience, like this one would probably cause like they, like, I mean, you can see that he has down syndrome that like he’s working, which to me, to my people would be like exciting because like, you know, for them to get jobs and have great careers,

like, And then you could lead with that fact in the ad copy. You know what I mean? So it’s like, you’re still getting that message across, but testing out different combinations with stuff like that will work really well. Okay. So like you would say, would you like test like a few different thumbnails? Like, so if I like duplicated this ad a few times,

you would test and then you would like, let it run to like a certain degree and then like, see what what’s doing the best as far as. So what I would do is I might, I might separate it out into its own ad set because right now you have an ad that’s performing well, it’s getting you a high return on ad spend it’s working.

So what I might do is duplicate the ad set and then make a new test where I change the thumbnails for the ads that aren’t working and see if in that new ad set, I can, I can make them work by adjusting thumbnails or ad copy and leave. Whatever’s working, like leave that, leave that don’t touch that as long as it continues working that way.

We’re not kind of like if we, if we edited this ad, now it would send it back into review and it would mess with the optimization of the entire ad set and the entire campaign. So I would focus on anytime you’re going to do something you would do. I would launch it new and a new ad set. Okay. Okay and I have not been doing that.

I’ve been messing with all of our ads. That’s all the time. I think you’re still so early in the process. It’s not that big of a deal, but just like out of habits going forward, when something’s working, I try to leave it alone as much as I can. And I try to build on top of it by creating more ad sets or more campaigns.

Okay. Okay. I can do that. Well, I think you answered my questions today, so thank you. Awesome. No problem. And I hope everyone got some value from all of that and hope everyone has a great weekend and we’ll do this again next week. And then we can jump into some more ad accounts and look forward to seeing all you guys get.