All right. Welcome. Welcome everybody. Hope everyone’s having a great week and I wanted to get started with a pre-submitted question we had here, Jen. Let’s see if Jen is on call. Let’s see here. Okay. Jan, you are on the call. Okay, great. So Jen asked, I have a new Shopify print on demand store. I haven’t ran ads.

Here are my questions. Pixel setup, check Facebook page. What do I need to do with it? How significant is the page and running ads strategy? Where are the first steps recommend for a new print on demand store? Please talk about relevant ad sets relevant to print on demand. So, yeah. Okay. This is, these are kind of broad questions,

so it may be easiest. Jen, if you’d like, if you wanted to share your screen, maybe I can add you to the, as a panelist and potentially you could share your screen and then we can potentially, we can go through some of this so that we can just make sure you get all your questions taken care of and we get things taken care of.

So hello, Jen. I think you’re on mute. Let’s see. Yes. I’m back. How you doing? Great to meet you. Good. So yeah, specifically when it comes to the pixel setup check, what, what specifically are we at in that process where you, Well, I’m trying to verify, you know, get verified the bit my business.

It won’t allow me and I have, now I have to wait 30 more days to do that. So I’m on that process and then I’m sure my pixels are working. I think, you know, I ran an ad last week for like, you know, $5 a day and I got some data, so it’s, it’s working. So I guess at this point,

because you know, yesterday, I mean the day before I went through a jam sessions yep. And then they, they gave me recommendations and stuff. So now I’m just looking forward to get into this process on, you know, running ads. Sure. So did you set up the, did you just kind of use the Shopify plugin to set up the Facebook pixel where you just enter in the Facebook pixel?

The, the, the ID number. Okay, great. If you want to go to your business manager settings, I can run a couple, just check, check, check up on a couple of things just to make sure everything’s set up to go if you do that. So if you click, if you bring up your business manager on Facebook, which I believe is just going to business.facebook.com

and then on zoom, there’s a green button at the bottom that says share screen. And if you share your screen with me that way I can walk you through how we can go through and just check up all the setups correctly. And once we get through that, we can kind of go on to the next, the next questions. Okay. Okay.

So I’m already on my Facebook page. And did you say Business business.facebook.com should bring up your, your business profile? Oh, that’s as bad request Business that, Yeah. I’ll throw the link in the right there. Okay, Cool. Now, if you want to share your screen, I can walk you through the next steps. How do I share my Screen?

So in the zoom, if you open up zoom, if at the bottom bar there’s a green square that says share screen. Oh yeah. Okay. And then just select your like Chrome or whatever browser window you’re using as, and then click share and then should bring it right out. Okay. Oh, I don’t. I’m doing it right. Okay.

No worries. Let’s see. So it says, so I share my desktop. I share my desktop Desktop works yet. And so you’ll click, you’ll click share screen. You’ll the desktop. Okay. Yep. Perfect. And here we go. Perfect. Okay. So if you can go to where on the left, where it says settings. Okay,

great. So can you click that more business settings? Cool. We’ll get this brings up the actual business manager. Perfect. Okay. So we’ll just go through a couple of quick checks here. If you can go to pages under our accounts, you’ll see where it says pages and, and that is that the Facebook page we’re using? Yes. Perfect.

Perfect. All right. We’re going to scroll down the left, the left all over the left tour under where it says data sources. Yup. And select pixels. Cool. And is, I’m assuming it’s this pixel, can you click that open in events manager on the top, right. Be just a little bit over on the right. It says ads for Shopify,

a pixel ad. And then it will say open an events manager. There’s like a button. Oh, I’m sorry. I lost you. So where do you want me to go on the right over on the right side of the screen? You’ll see a button that says open in events manager a little bit up. Yeah, right there. We’ll click that and we’ll see what kind of events we have coming through.

Okay, cool. Okay. So if we scroll down a little bit on the main, the main middle window, we’re looking at the last 30 days of data. So we see, we have gone about one, keep going scrolling a little bit more. Okay. So here’s our store data. And these are kind of like the events, the events that are coming through the store.

So we have, you know, 1200 page views. There’s some view contents. We have some initiate checkouts. Doesn’t look like we have any purchases yet, but that’s okay. We’re, we’re, we’re working towards it. And if we scroll up a little bit where it says aggregated event management, should we click that and then click configure web events, that blue button.

Okay, cool. And if you could click into the domain where you using, so J it should be that, that one at the top. No, not that one. You can X out of that. It should be the one that’s at very top there says. Yep. Cool. And that all looks correct. Perfect. That all looks good.

Beautiful. Cool. So it looks like the pixel is all set up correctly. We just haven’t gotten any purchase events yet, but we are doing good. So if we can just go, if you click back in there, I believe everything is good to go with the pixel. So I’m going to go onto your next question, which was Facebook page.

What do I need to do with it? How significant is the age when it comes to running ads, the pages, it extremely, it’s not really important. Some ways that the Facebook page can be important is when we’re running ads, people might reach out through the page to, for customer service requests and things like that. So that’s kind of why it’s important is it’s kind of like the storefront for that,

for the pay for the ad. So I always just try to make sure that there is a profile image, that there is a cover photo. Maybe just share some of the products from your store onto the timeline, that way there’s those, there’s been some posts, things like that, as long as we’re doing stuff like that. Yeah. The page of spray,

I think everything with the page is, is good to go. So that’s great. We’re good on that one. And the next one is running ad strategy. What is the first few steps recommended for a new print on demand store? So great. So I think what we should do now is open up the ad account itself. Yep. So if we go to there and the best place that I like to find,

this is, if we can go back to that business, Facebook business link, what should be, I think it’s just one of your tabs you have open at the top might be one of the ones on the right. Which One? The face. Yeah. Yeah, that works great. And if we can go to that settings button again, and we’re going to click down when this comes up,

we’ll click more settings, more business settings. Yep. Yep, exactly. Yep. And can we click, whereas this ad accounts and we’ll just select the button that says opened in ads manager, we should be towards the top, right? Yep. Cool. So this is gonna bring a Brad account so we can kind of see what the data is looked like for your,

for the ads you’ve run so far. How long, how long of a timeframe did you run ads for? Oh yeah. Like five. These, oh, not this one. This is not the one. This is a wrong, but Okay. This is the wrong ad account. Yeah. Okay. When it loads it should load bar at the top or we can change the,

the, This one. Okay. So we just have to figure it out. Do the actual ad account. Yep. So what we can do is click into yup. And when it gets to this, let’s make sure this is the right business manager and then that will be great. Oh, it’s okay. It’s just because we’re sharing screen and live streaming and all of it,

it happens all the time. So This one here, It’s at that. Okay. So when you click add accounts, is there just the one, if you see where it says accounts and pages. Yeah. So it looks like this is the actual ad account. So this should have your campaigns. You’ve run. If you click where it says Shopify business manager in the top left,

there’s a dropdown. So yeah, if we clicked that potentially click that. Can You check me out one? Yep. We can check that one. Yeah. And see if that’s there. Cool. So this was the accounts. Okay, cool. Cool. So when I run, when I run ads, the other business manager that was called the Shopify business manager,

that business manager is the one that houses the Facebook pixel and a lot of the assets. So I may work in that ad account instead just to make sure that everything is lined up correctly. Some of those questions you might’ve had about the pixel and everything could be potentially because we are running in, in this ad account instead of an ad account that’s owned by that business manager.

So, so, so your next test, I just recommend potentially testing in that ad account. I think it started with like to see where it says campaigns. And there’s a dropdown where it says your name right there. Sorry, the one up above it. Oh, Hey. Oh, yep. Yep. That dropped down. You can click see more ad accounts and you can see that we have those two advocates for five business meets.

That’s the one that’s connected to Shopify. So I’d probably use. Yep. Okay. But that’d be Jed. We can still look at the data you’ve run so far and kind of see. So one thing I always like to look at when I’m looking at like the performance of ads is there’s a section right. In the middle set, says columns, performance setup.

Yep. Right there. And I like to change that to performance and clicks. It should be right in the middle of the list. Yep. Right there. Cool. So one thing we’re looking at, if we scroll over to the right and look at some of the other columns of data, there’s a, yeah. You can pull that thing over this column that says click through rate,

link click-through rate. That’s the first metric I really look at because that determines how many people seen the ad and how many people click to go to the store. Now, normally a 2.5% click through rate is a really, really good click through rate that’s really high. And that would be a great sign. If the only reason I would say there’s a little caveat to that is because this campaign was optimizing for traffic.

So when we have a campaign that optimizes for traffic, Facebook is what they’re doing is they’re going out. And they’re trying to find people who will go to the store. And the Facebook algorithm at this point is so advanced that it knows people who just click links and it knows people who purchase products. And it knows people who add cart products are. So I always love to optimize my campaigns for conversions,

which would be like a purchase event. Cause at the end of the day, we want people to purchase something from the store. So when I would set up my campaign, I would have it be optimizing for purchase because that means that it’s going to be putting the ads in front of people who Facebook believes are most likely to buy something from your store that could potentially re like,

well, what could cause it to have a lower click through rate? Because the type of people are that are putting the ads in front of it are not the people that it’s optimizing for to just click so that click through rate will be lower. So what I love to see is a click through rate like this 2.5, 3% on a campaign that’s optimizing for purchases,

because that means that the creative is resonating with the correct audience and the correct audiences, people who will purchase. So you can set this up. I think it’s a traffic campaign. So basically you can just set it up for like to get people who will click the link and go to the store, which is, which is, which is just sometimes difficult to expect that campaign to result in purchase.

The algorithm is so advanced. We really have to optimize for what we want. And at the end of the day, we want people to buy something from your store. So we should start optimizing for purchases and be really focusing on that link, click through rate. And that link, click through rate is usually the most indicative of the ad itself is the ad creative speaking to the end user?

Is it, you know, we have to think about like when we see a commercial on a TV, what’s a commercial that makes us want to go buy something versus commercial. It doesn’t want to make us buy something. So that click through rate is pretty much a pulse check of how our creative and our ad is resonating with the actual audience. So that’s kind of the main thing I focused on.

So what I would love to see is us run a campaign test in the, in the other account and have it automizing for purchases and seeing what those initial link click-through rates are. And if those link click-through rates are really good, then we know, okay, we’re heading in the right direction. And if it’s low, then it just means, okay,

let’s go, you know, test some new creative or tests, rework the ads a little bit and try, try again, because it’s kind of just always trying to test something new, seeing how it, how it works and then making another test to improve on it. So I would love to see what our baseline link click through rates are in a campaign that was optimizing for purchase.

And we would just want to do that in the other account so we can make sure that pixel is correct and everything’s lining up correctly. I have a quick question. So I have this app called creator studio where I notice that there’s a, you know, on videos or any posts, cause it’s all posts. There’s like an average kind of like number point,

0.5 times average. What does it mean? Does it mean like, cause the one that I have is like the highest one that I have is four point 75 times average. So does it mean it’s four point 75 higher than the normal average? Yeah, it could be. It could be that it’s doing better than the average. So it’s performing really well compared to most of the other posts you have.

So it’s wise to, to use that ad or that post SNL. Yeah. That could work great as an ad. Sometimes it could just mean that whatever that creative is and some of that messaging can be reused and maybe make it more, turn that into an ad. Sometimes it may be worth like updating some of the, the, the ad copy to it to make it more like a Facebook ad.

But let’s look at the creative, you have you, you tested and we can kind of take a look at it. So if you change the, the tab we’re on to add, so it’s campaigns and then ad sets and then ads. So if we look at the actual ads, we can, yeah. We can take a look at that ad.

So if we click edit there yep. We can edit it and yep. You can look at it and oh, if you select like click onto it. Yes, exactly. It’s okay. It’s coming. It’s turning along. So what about the catalog? Is it important? I mean, I was looking through it the other day and It’s, I don’t think I have,

what’s it? What is it do it, does it mean I’m going to be posting and selling through Facebook if I put catalog in there. So basically what the catalog does is it connects your Shopify store to your ad account so that you could run ads specifically to your products. So you can dynamically have Shopify send over all the product, data, images of the product,

data, information about the product, the link to the product. So for example, let’s say someone is on your store and they’re looking at, at a specific product. Facebook could kind of dynamically show an ad and on that ad will be the product they looked at. So sometimes like if you’re on Amazon, have you ever been on like a, like Amazon or,

or a store? And then as you’re on Facebook, you see an ad and it’s for the exact product you were looking at. It’s because they have their Shopify catalog connected. So they know exactly the type of products that are being viewed on your store. So it’s not important like right off the bat. It’s definitely something that we want to probably add to the strategy eventually,

but we can also run ads exactly the way you have them right now, where we have a creative and we have ad copy and we have headlines and we’re, we’re able to run these ads. So from what I can see, I can see the thumbnails under the media. It looks like we have some strong creative showing off the products. So that’s great.

The creative looks like a great place to start. So we’re just hoping that the rest of his loads, and we can see a little bit more information really, really slow today. Mark Zuckerberg is taking all of our bandwidth. I don’t know if it’s my connection, but we have a pretty good internet because my son is a gamer. So Yeah, I’ll do it for sure.

Cool. Cool. Well, I’m, it’s okay. It’s not the end of the world. I was just, I was just more like seeing if there was any ideas we can get from the ads, but I already see from the creative that I’m, I’m pretty confident in the creative you’re running. So I would love to see kind of what happens when we run it as a,

as a conversion campaign. And the next thing to focus on would be just the, really the targeting, like understanding your customer’s avatar for this special, this, as you know, is our targeting on point. So what I like to do when I’m, you know, thinking about this is that kind of work backwards. And I think about who, the person who might want to buy this is,

and what are some of the things they’re interested in, potentially it could be other brands or like competitors that might be doing a product like this. So, so, okay, here we see the ads loaded up here, which is great. So this ad seems like it’s kind of pulling data like products specifically from the website. So if you scroll down a little bit more right here,

we want to be able to put in right here, the primary text, the description and the headline, when we make it a new version of the ad, we should be filling those in. And the primary text is us talking about the product I’m talking about. We’re talking about the store, talking about our store has, you know, great designs for,

you know, the, the people like that’s where we kind of can do our job, selling the product. Sometimes you can get a lot of this information from the product listing on the website. So if your website has, you know, talking about the specific product, we can use some of that in the primary text. Another big important thing to always put in the primary text is,

is a call to action. So shop now like shop the latest styles today, and then talking about the benefits of why someone should shop from you. If it’s the prices, the quality, the designs, whatever it is, this primary text is where we really are able to do kind of our elevator pitch or sales pitch, to ’em, whatever it is.

And then the headline always liked to treat the headline as like the headline of a newspaper. Like the, the, the point of the headline is to try to get someone’s attention. So it could be like, you know, some headlines I’ve seen work really well lately, or like Tik TOK made me buy this sweatshirt, right? Because people think like,

oh, this tick dock is Holland sweatshirts. So this sweatshirt is Holland Tik TOK. So I want to, I want to get it or things like that, like different types of marketing angles, we can take with the headline to get someone intrigued. So the goal of the ad, it’s kind of like the creative, the video you have and the image imagery is supposed to get them to stop in their feed and want to learn more about it.

And then the primary text and the headline is really supposed to sell them on it. And then what I would do also is make sure that I have the link. So if you scroll down a little bit more, I would make sure the link links to the direct product. So it’s, it’s direct product directly to this product. So if it’s like this ad is just for the 1985 train,

then I would have that when they, when they click the link, go straight to that page because if they click it, that means they’re interested in buying it. So we want to give them the easiest way to buy it. So it could be a great place to start for an ad strategy would be to maybe pick the top three products you have that are popular,

or the top three best sellers and make an ad for each one of those, where we have creative for that one product, with a link to that one product and our primary texts, and our headlines are talking about that one product. And then we could test those different products to our, to our, our demographics. So that would kind of get us into the next,

the next part, which would be our targeting and our targeting. Like I said, I like to kind of take a step back and think about who the end user is and the types of things that the end user might be interested. So for example, if you think your son, this is just hypothetically, if you think your son could be a potential,

someone who would want to buy this product, we would think about what the type of things, your sons, your son likes. If he likes video gaming, then that could be a great place to start for targeting. Or if he’s into, if this is more for someone who likes fashion brands, maybe we could put some other fashion brands who have products similar to this as they’re targeting.

So like if I’m running ads for it, if I’m running ads for Adidas shoes, I’m going to start targeting people who like potentially certain athletes who wear Adidas. Like if I knew that like, you know, these athletes all wear Adidas, maybe I target those people who like those athletes, or maybe if, if it’s, you know, I’m selling soccer shoes,

then I would want to make sure I have interests that are based around soccer’s people show interest in chakra, maybe people who like specific soccer teams. So think about that, think about who the end user is and who will be buying the sweatshirt. And then think about the types of things they like and the types of things they’re interested in the type of brands they buy.

Maybe the TV shows their watch, maybe their hobbies. And that’s where I kind of start building out my targeting. So I like to think about whether these people would be what their age is, what their gender is. And then I also like to think about what sometimes for different brands, for dogs, for specifically your brand and e-commerce brand, it might be other,

you know, streetwear brands that maybe they’re into, or maybe some, some television shows or movies or music that they’re into and start using that as my targeting. And then I kind of will kind of see how performance is and tweak, tweak it from there. Okay. I have another quick question. Same thing on targeting audiences, but geographical location. Like,

is it, is it good to pick like four to six states first rather than the whole United States or it doesn’t matter? It really doesn’t matter in this. There’s a reason why you you’re specifically targeting specific states. Like, let’s say if you could only ship to certain states, hypothetically then The cooler and other states, like, you know, it’s getting colder now in New York or me and Denver,

but not necessarily in Florida. Exactly. But that being said, I live in Florida and I buy sweatshirts like this all the time. So if it’s the right demographic, like they’ll still, they’ll still buy it. So it’s more just focusing on if there’s a geographical constraint that might hold you back or potentially if like this style of clothing is really something that may work really well in specific states,

but I don’t really think you probably have to worry too much about geography at first. Maybe it’s something we address down the line, but at first I really just focused on that customer avatar and that person. And I would probably the easiest place to start would be probably seeing if there is some of your maybe brands that would be considered competitors, like some other lifestyles free wear clothing brands,

and they may be under the detailed targeting on Facebook. And you can start targeting people who are interested in who liked those style brands. And then you could put, you know, for this sweater you could put like, you know, males 21 to 34 who are interested in these four clothing lines and then see what those click-through rates are like. And see if people go to the site and buy,

and, and then we kind of make improvements from there, but it’s kind of like a trial and error. Like we do a little test, maybe we test a couple of different interests and see which ones get the best click through rates. And then we, we kind of learn a little bit. And then we try again with a little bit more information.

What about budget? So budget is really completely up to you and whatever you are comfortable with, the way that Between $10 to $20, that doesn’t mean like say $10 and the post two $50, I would say in the very early phases testing with, with $10, five, $10 a day is totally fine because what we’re really doing in the beginning is we’re buying data and the data is what we’re going to use to be able to make our next level of revisions to test it again.

So the only caveat is the, like, the more you spend the, the quicker you’ll get that data. So, so, so that’s really, yeah, but you could totally totally get started with five to $10 a day to start just seeing what those click-through rates are like and who knows. Maybe we get, maybe we do get a purchase, but also,

you know, when we started spending, we want to make sure that all the tracking everything is lined up correctly. So what if we get, you know, we start a conversion campaign and we see someone adds it to cart, someone initiate checkouts, and maybe someone purchases then that’s great. It means that all of our tracking is working and everything like that.

And we can start seeing, okay, what, what’s the next level of improvements we can do? And the main two things we’re going to be improving are the ad itself. So what we’re looking at right here, and then testing different targeting, and that’s really the only two things we’ll really be focusing on. Okay. Very good. I think I’m,

I’m happy with that. Hey, next week, if you have more questions we can. Yes. Yes. I have more questions right now. So, because I completed my MRI and I’m watching, you know, cause Tanner was talking about how many engaged, how what’s the word again? How many engagements or impressions do we need? So things like that.

So I’m trying to learn the words and the language. I really liked to see something at like a few thousand impressions and then see kind of what the data is. So I w for example, your, your CPMs on that traffic campaign were about $5. So that means Facebook is charging us for, to reach a thousand people. Now, when we switched that to a conversion campaign,

it’s going to go up a little bit, because what we’re doing is we’re telling Facebook, we want much more specific data. We want data for people who we think are going to purchase the product, not just click the link. So think about the website. It’s like people who click the link and then people who visit the site and then people who added to cart,

and then people would check it initiate checkout. And the people who purchase, we were optimizing for people way here, but we want to optimize for people who will make it all the way here. So since that’s a lot more specific, basement’s going to charge us a little bit more. So I’d expect our CPMs. When we switched to a conversion campaign to maybe go up to $9,

maybe dollars. So you got to figure it’s gonna cost us nine to $10 to get our ad in front of a thousand people and get a thousand impressions. So that’s why we can do that math and say, okay, if we want to see what happens when we show it to a thousand dollars, a thousand people and get a thousand impressions, it’s probably going to cost us that nine to $10 range.

If you want to get to 5,000, then it’s going to be, you know, it could be $50. And that just means we’ll have to run that $5 a day ad for a full week, maybe to get that amount of dope. That’s kind of the way to be thinking about it. Okay. Good. Very good. Thank you so much from,

I hope that help. And I’m excited the kind of what, what happens next? Yeah, sure. I’ll let you know in two weeks. That was great. All right. Have a great day. You too. So stop sharing. Yeah. You guys up here. Yep. I’m going to, I’m going to switch you back to a, the normal.

Awesome, awesome. Awesome. Well, that was, that was great. I feel like we got through a lot there, so now we didn’t have any other pre-submitted questions. So if there was something someone wanted to work on specifically on the call, if someone had any questions they wanted me to answer, or if someone else wanted to screen-share and troubleshoot something,

or maybe come up with any ideas, just jump in the chat and let me know. Sure. Augustine, would you like to share your screen or did you just want to ask questions? I’ll just I’ll yeah, of course. Let me, let me bring you in here. Hi, Andrew Red, red. You too, man. You too.

So, So, okay. So I’ve been running these campaigns with a tough Marfan, both according to what we’ve seen in the past weeks. And right now in the Facebook group, I saw somebody that said, I’m going to install, click funnels, because I want to do a, a funnel only for cold traffic and for return. So like my question to you,

and maybe this can, this, somebody else has this question is what, what are the approaches you have with cold traffic and as to funnels with, or without Shopify, like with both options, because I want that. So it really depends because we have some, some clients that I work with who exists only in Shopify and it works great. Sometimes people love to use ClickFunnels because,

because you’re able to make a really intriguing sales page where you can pretty much have, you know, everything about one specific product or skew in one place. So I would say click funnels is the best for selling something really, really specific. So if I was going to be selling, let’s say I had five products, right? And if someone goes to my Shopify store and I just send them to the homepage,

they have to go to, you know, all products. And then it shows the five different products. And then they have to select the product they want. And then it goes to the product page, or when we run an ad, we send them directly to that product page. But that product page as necessarily isn’t the most robust sales page. You know,

for example, I can show you an example right here of like, this is the most extreme example I could even think of. Let me go here and can you guys see my screen? Okay. So, so here is example of a client who sells Shopify, the Shopify store. Like everyone’s seen it and here’s a product that they’re selling, right?

So this is a Shopify landing page. What we see is we have the product, you know, this seems very Shopify, like an e-commerce page. We have the options to buy, and we have some, this is like a really advanced Shopify page where we’ve had all this stuff added. But for example, here’s an example of a click funnels version of a sales page for this.

Now this is one of the more dramatic examples I could show, but you can see like, what’s going on here. We have a video auto-playing we can click and we can just turn on sound for it. When we go, it’s talking about problems, it’s talking about how the product solves the problems. And when they go to the bottom, their option to buy,

but there’s nowhere else. They can go when they’re on Shopify. Like if I’m on Shopify, I’m getting distracted. I want to go see this product. I want to go see this. I want to go to the blog, right? There’s just so many different options where they can go where there’s like the traffic can leak with, with a click funnel.

Now, this is the most dramatic example of that. It is a page that is designed to do one thing, and that is to sell one product, right? And they have three different options of how many of that product they want to buy. But this whole page is just optimized to sell this one thing versus a Shopify store where, you know,

from the homepage, there’s lots of different options of stuff they can, they can buy and, and multiple products being sold. And even when we get to the place they can buy, right? When they land on the page, it’s basically like, do you want to buy it or not? But with a click funnel, we can build this out to where we can provide all this information about what the product is,

what it does and what it solves and in, and educate the customer before they even get the opportunity to buy it. So it’s just completely two different styles of marketing. And you can do this with Zipify in, in, in Shopify. So I’ll show an example of that. We’ll just do like best Zipify best simplified examples. So let’s see if they have some examples.

Let’s see zip pages, probably not on the Zipify website. Let’s see. So here we go. So here are landing pages that are built in Zipify versus a normal Shopify page. So you can see here with Zipify, you’re able to make a much more robust landing page where you’re being able to talk about products and what they solve and what they do.

And you can add a lot more to the listing. So let me see if there’s like Zipify before and after, let’s see what we got. Not too much. This is kind of more about the stats. Let’s see if we can find a couple more versions because Zipify is kind of like a middle ground between Shopify and like click funnels, right? Yeah,

exactly. Yeah. Let’s see if we got something here. I don’t see anything. I’m just traveling for some Zipify examples. The great thing about ClickFunnels is it’s very what we call Wiziwig, which stands for what you see and what you get, which basically just means that it’s it’s what you see is what you get. Meaning you’re just able to drag and drop.

Like, you don’t need to know code to be able to build it out. You can pretty much just build it out as if you were using like Wix or, or something like that. Zipify And simplify. It almost does the same thing as click funnels. I mean, it’s not as good, but it’s quite good for shopping. It’s a middle ground.

Yeah. Because, because it allows you also to add one click upsells, which when you have one click upsell, it’s like, let’s say you’re selling product. A as soon as someone buys product a, they can get a page that says, do you want to add product B for 50% off? And if they click, yes. And then it,

it just adds it to the order without another like transaction. You don’t need to take out your credit card again. It’s just like, adds it to your order. And you’re good to go. It just updates your order on the backend with ClickFunnels, they have full upsell, a down sell flows. So basically let’s say someone buys product a as soon as they’ve,

their transaction is completed, it will say, thank you for your purchase, but wait, do you want to add product B for 50% off? And let’s say, they say no, no, I don’t want to add product B. And then you could say, okay, well, do you want to double your order of product a for 50% off?

And they say, yes, I’d like to do that. And it’s like, okay, they click. Yes. Well, do you want to double your order for product a and add product C for 50% off? And you can build a flow of upsells and down sells after the purchase to so that at the end of the day, like maybe they just wanted to buy one product,

but now you’ve given them these, these, you know, extra offers to where maybe now they bought three products or four products, and it’s able to add that up, sell flow. So Zipify allows you to do one, one one-click upsell and why it’s called one click is because basically it’s a yes or no question. If they say yes, it’s all good.

It’s all done. If they say no, then, then it just the transactions over as well. You can’t add like another down sell to that. So Charles says, we switched from click funnels to simplify same conversion rates, slightly less ability to customize, but it gets the job done, combines it with five pages with OneClickUpsell and you’ll have 90% of what ClickFunnels can do and be able to keep it on Shopify.

Yeah, I say that’s correct. The one major thing about click funnels that is that upsell down sell flow, which is almost like unlimited, you know, the best funnels we’ve seen, you know, sell one product for maybe $50. But with the upsell down, sell flow of click funnels, we’ve been able to get average order values to like $120 so that someone’s spending $120 on average instead of 50,

but they are only buying that one product at the beginning. But the ability to upsell and down sell them in the flow is able to get that, that average order value up. Now, simplifying one-click upsells allows you to get that one upsell. So whether it’s, you know, more, if they buy product a, you can offer more product day,

you could offer an accessory that goes with product. Okay. So it’s one down sell on two upsells. That’s. That’s awesome. So, yeah, so I would say Zipify with one-click upsells is something you can use today and keep it in your Shopify ecosystem that basically could just help get the customers who were buying something to buy more things and get that,

that value up on that per order. Okay. Okay. So if you let’s say I’m starting on storage, just to put a case, some starting a store with one product, you will suggest to use click funnels, or maybe hop on Shopify and install simplify so that I can create my brand and add more products. So what will be your perspective,

this approach It’s really similar click there. If you think about clicking click funnels, there’s, Zipify, it’s really a like landing page builder, right? You’re building a landing page. And what functionalities do you want in those landing pages? And there are two different options. It’s like McDonald’s and burger king. They both have pros and cons. They both have strengths and weaknesses.

Click funnels is great for building a landing page for like one specific product and same thing with Zipify. It’s great for building a landing page for one specific product, one click upsells. The feature is in both so that after they buy that one product, you can offer them either more of the same product at a discount or potentially a second product. It let’s say you’re selling sunglasses.

Well, when maybe at OneClickUpsell it’s like, do you want to add a case for $5? And they click, yes, boom. Then now you got another $5 and they got that case thrown in, but they didn’t have to do that mental math before they took out their credit card. So the transaction is done. They bought their glasses. The order is in the system in Shopify,

they get asked this one last question at the very end, do you want to add this? And if they say yes, it just immediately adds it. They get an updated receipt that has that added to it. It goes into Shopify. Would that extra product in it and the transaction it’s, it’s like, you know, getting that extra value of that transaction without them having to take out their credit card again,

to buy that second product. Okay. Yeah. And I’m also curious, like in click funnels, we can measure everything in the funnel, like everything, how it behaves. And in Shopify, you can’t measure everything because people are going from one page to another. Maybe they check out and you only measure the conversion rate, right? Same thing with Zipify and click funnels.

It’s, it’s, you’re able to, one of the best things is, is like you make your version one and you’re able to make changes very quickly and seamlessly to it. So click funnels also allows you to do split tests on the page. So maybe you have two versions of the page running at a time. One has headline a and one has a different headline.

Maybe one of them has different messaging. Maybe one of them has a video. One of them doesn’t have a video and you can split the traffic so that you can see which performs better. And then you can establish new control and move on. Click funnels is a very great seamless split testing, which I’d say is also a little bit more robust than Zipify.

But that being said, click funnels also exists completely outside of Shopify. So it’s like now you’re managing two whole platforms. Also, one thing to keep in mind with click funnels is if you’re selling physical goods, that ClickFunnels also does not like accept tax for physical goods. For some reason, they just haven’t figured out what their integrations for their, their,

the payment processors. So that basically you would have to report those sales from click funnels and then pay the tax because it does not collect the tax from the end consumer, which is another benefit to Zipify is that if you’re selling physical goods, selling them through Shopify allows the Shopify transaction to be able to accept that, that, that money from the, from the tax.

And so when someone buys something Shopify, it’s like their invoices, like product of the item, shipping and handling taxes and amount, right. And with click funnels, it would really just be product and shipping and handling. So it’s just something to keep in mind because a lot of people get into trouble selling things on click funnels, not understanding that portion of it.

Maybe that’s been updated since last I checked the last time I checked cliff didn’t they set tax. So another thing people do is I’ve seen people do hybrids, which what they do is they make their landing page and click funnels. That way they can split test it. They can optimize it to hell or high water. And then when someone clicks the buy button,

instead of it going to a click funnels, checkout like a click funnels, payment processor and click funnels checkout, they just send it to the cart page of Shopify. So like, let’s say someone clicked, goes to my click landing page and they click buy bi-product what it does is it redirects them to a car on Shopify that has that product in the cart.

And then they just check out through Shopify from there. But the click funnel version of landing page is what was responsible for them to make that decision, to want to buy it. And that’s kind of a middle ground. I see a lot of people do as well. So those are kind of like most of the pros and cons to, to, to both those.

Okay, great. Great. Yeah. Well, thanks a lot. That’s a good, that’s a good insight. No problem. Yeah, I know it’s a lot, but those are the main two. Most of our clients exist probably on Shopify or on ClickFunnels and both work. Great. They’re just completely, completely different. A lot of people use ClickFunnels more for like info products and things that don’t have physical cost of goods sold and don’t have inventory.

Like if I was selling a course of, I was selling information, like I’d say I was selling a, a course about how to run Facebook ads and the fulfillment of it was all like access to videos through a website. And it was all fulfillment was potentially like PDFs that get sent to you that you can read and digest. And that’s what I was selling.

That’d be a great product to sell through through click funnels because I don’t have to worry about th the, the, the physical goods, the inventory and the fulfillment and the shipping and all that stuff that Shopify helps you with. But if I was selling a physical good, you can do it on either one. You just have to be aware of some of the,

the limitations of, of, of flip funnels for that. Great. Yeah. Great. I run to try it. I’m fine. I just need to decide because yeah, I don’t want to be on two platforms managing that. Yeah. So simplify my, be your best bet to like get started, create, you can create a Zipify landing page for your best selling skew,

and then you’re running ads to your best-selling skew selling only that. And then you’re selling to a landing page where they can’t get lost. All they can do is buy or not buy. And you can optimize, you know, front to back that zipper five page, as much as you want for conversions to get the conversion value of it up. And sometimes Zipify pages have much higher conversion rates than the actual,

just like product page of the store. And then you can add on that one click upsell, which is a huge, huge, huge boost. Great. Great. Well rolling. Y’all appreciate it a lot. Awesome show you that those Results. Cool. Sounds good. Well, it was great talking to you, man. I’ll see you next week.

You too see you next week. Cool. Cool. So I got a, we got a few more myths Kelly’s got to, yeah, of course. Let me bring you up. We’ll jump in real quick. All right. Hey Kelly, are you Well, can I, what can I help you with today? I’m just trying to figure out how to share my screen.

Oh, no, I got it. We’re good. Okay. I just can’t see it then. Okay. So you can probably see the ads I’m running my cost per thousand and my click through rates. You any of these look, this is lifetime. Some of these are I’ve been running for a while. All of my click through rates look better now than they did in July.

That’s good. Yeah. July with July was tough for everybody. Like it was a massacre. Trust me. I, I was working on 30, 30 brands in July and all of them got, you know, all of us got our butts kicked, so it’s good that we’re coming back. Cool. So what I see is I focused on LinkedIn CTR link click-through rate.

So when I see something over 1% versus under 1%, that’s the first, the first indication of success. The closer we are 2% the better, but the caveat to that is also how many impressions we’ve had. So for example, the parents slideshow look alike. Ad campaign has a lot of money behind it in a very strong click through rate of 1.4,

9%. So that tells me like that is, that is awesome because if you look at the campaign right above it, that only has $160 spent, the click-through rate is higher. However you think about how many more people have seen the parents slideshow versus the sewing focus. The fact that they’re even in the same ballpark still probably tells me that the campaign with the parents slideshow is stronger.

And then the new one you have going, it looks like coffee and mascara, a 1.9%. That’s that’s awesome. My goal I really strive for is 2% at scale. So with our parents slideshow, we have a 1.4, 9%, and I would consider this kind of close to being at scale because we have, you know, over two grand spent on it,

lots and lots of impressions. So that means like that’s, we’re getting really, really close there. And the rest of these, it’s kind of somewhere in the middle when we’re in around, you know, a 1% click through rate potentially means it could be, you know, better audience targeting or better, or, or, or potentially different creative and things like that.

Usually when I’m focusing on link, click through rate, the difference is the creative. That’s what makes a difference most of the time, the targeting, if we’re, if we’re, if we feel like we’re in the right ballpark park of targeting, like we are with the parents slideshow look alike, that we can tell that targeting is on point because of how much money we’ve spent and what that click through rate is.

So the next thing I would say is that campaign, I’ll be focusing on the creative to see if I can get that click through rate, even above 1.49. So maybe a new video, maybe a new, maybe a new angle, maybe a look at what type of creative has worked really well in that campaign and say, what can we do better?

Like, what’s the next, what’s the next level up to them. Okay. So you, I don’t know how to do this. Would you start a holding campaign? Would you duplicate your ad set and just tweak the ads? How would you, Yeah, so what I would say is, let’s say I would first focus on what, what the creative’s going to be like,

what’s my next batch of creative. I want to test. And then what I would probably do is I would probably duplicate the best performing ad sets and in that campaign, and maybe switch out the creative, if those ad sets that way, we know it’s the ad sets that have the best targeting, and we’re gonna kind of split them out into new ad sets with this new creative so that we could see,

like, let’s say, it’s this ad set is, you know, this demographic who’s interested in these interests or this lookalike audience, right. Or this lookalike audience. Now we’re going to duplicate that ad set so that it has the same exact targeting, but we’re going to put our new creative in that way. We can see the difference between the two,

they are in click click-through rates better or worse. And if we see they’re better, then it’s like, okay, well now we can start using this audience still, but we’re going to run this new creative to it. Oh no, of course, of course. But, but that being said, yeah, I’d say like the, the magic number for likely through rates is 2%.

So when I look at these, when I see kind of, you know, $200 spent and a 1% click through rate probably would rather spend that $200 either on creative, that’s at a 2% click through rate, or maybe on some targeting, that’s getting higher click through rates. Are these campaigns just split up based on products or based on creative, based on targeting?

Well, they’re different products, mostly different products. And then the different products have to have slightly different targeting. The blessed beyond measure, tired young unbelief shirt for moms is going to have different targeting than Makes total sense. So that answers my question. So when I see these different click through rates, you know, I would also do a deep dive into the ad sets and see if there are certain ad sets that are getting,

because the ad sets are where we put the targeting so that we can see the blessed beyond measure. Right. For example, has a 1% click through rate. Let’s look at the ad sets in there. So if you can click, yes, I actually don’t know. That’s totally fine. That’s totally fine. So what I might do is we know that this what we have so far with this one,

we got a 1% click through rate. So potentially what we could do is we could duplicate that ad set and then test different creative. So let’s look at this creative and we can see what we can come up with. Sure, sure. I love it. I love it. Okay. So if this was me, some things that I would potentially test is when we look behind the shirt,

we see like the little plant we see like the shorts with the book and the shoes. I love this. I just wish that white space in the background was something. It could be like, what if it was like, just even just like a, a carpet. So it looked like it’s on the floor or maybe it was like a Woodgreen floor texture or something.

Yeah. Like, that’d be great. Something that just makes it pop a little bit more. Those were things I would do to potentially test the different creative. And then I also might see if there’s a way to see if you could test this with someone who’s like, kind of in the demographic, like wearing the shirt, like sometimes the product versus someone wearing the product can get like really high click through rates.

Sometimes this would outperform it, but those would be the let’s have the different things I would probably want to test. But yeah, I think it’s off to a great start. Those would probably be the things that I focus on testing to get those click-through rates up for the different products would be those different types of creative. I mean, I need to work on my coffee too.

Like it’s not my strong, It’s a meeting either. Trust me. So things that could work really good. I love that the testimonial aspect of it, you know, sometimes it could be like saying things like the perfect gift for the busy mom, you know, like something like that is something simple enough to, to be able to get them intrigued or type of line.

Yeah. But, but honestly, testimonials work great. The way you’re doing it right now is great. Could we could add a little bit more ad copy, but I’m definitely going to push the gifting no more For sure. Especially going into this. Yeah. Like the perfect gift for the busy wife or the busy mom, whatever it is, something like that could do great.

But yeah, I think, I think everything was great when I see click through rates over 1%, that means that we’re heading in the right direction. And all we need to do is a few more tweaks to get them to 2%. So, Okay. So, okay. That was my question. So this like the coffee and mascara and the parents light show and the sewing focus,

or we’re prime to tweak to get above that 2% and maybe not spend so much time on the light show where the blessed beyond measure For sure. So what I would say is the ones that are showing like, we’re, we’re the closest with those, right? The other ones probably just need a completely new type of targeting or a completely new type of creative.

Maybe we have to completely try a different piece of creative from scratch or completely rethink the ad. The ones that were at 1.9, the ones that are 1.4, three, the ones at 1.49, and 1.63, our targeting is on point. It seems like. So we just need to maybe test a few more versions of the creative, maybe a couple more versions of the ad copy and just see if we can get something to hit a little bit harder.

Okay. Perfect. Thank you. Thank you for your insight. That was super helpful Anytime. And we do this call every honestly every Friday. So next Friday, if you want to work on it a little bit and we can jump on again and come up with some more ideas. Yeah. It’s a little early for me because I’m in Alaska for my schedule,

but I make it most Fridays. I try really hard. I struggle with this And ads that convert at a profit, but I think most people are right now. So yeah, I mean, I’ve been, I’ve been now the great news is that with what your industry in like, we’re about to come up to the busiest time of the year so we can get this dialed in over the next month or two,

you’ll be really set up to, to have a lot of success going into Q4, which is when, you know, people will be buying these for their moms and their sisters and their kids. And like that’s when it really e-com really pops off. So the fact that like you have click through rates and what they’re at are showing a lot of, a lot of success.

If there’s, if are these all print on demand, They are, but we’re actually switching over to in-house printing like two weeks from now, But we can add gift wrap bumps in your handwritten card bumps and priority processing bumps. Cause I’m really not happy with the shipping times from the VOD places. I totally understand. So when you have full control over it,

and you’re not really, you know, it’s not like you had, you know, 2000 double shot kids in inventory and we need to, we need to sell them. Right. So th that allows us to be like, okay, well, let’s focus on the designs that are showing promise. So focus parents, slideshow, coffee mascara, and let’s just focus on those and see what we can do to get those click through rates to 2%.

And then we’ll be really, really rocking. Yeah. Cool. Yeah. So, and yeah, because we’re printing them to order, I can, I can focus on the design, you know, choosing the designs to focus on as part of the ad process, figuring out which ones really resonate. Absolutely, absolutely. Cool. Awesome. Well, I hope you have a great weekend and,

and it looks like, you know, hopefully, you know, the rest of this this month and going into next month, you know, Zuckerberg bless this us with low CPMs and traffics. We don’t have another month, like July. Yeah, boy. That was rough. I would prefer not to ever do that again. Yep. Have a great weekend,